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Chair of Marketing & Customer Insight
Chairof Marketing &
Customer Insight

Photo: UHH

Jasper Schwenzow, M.Sc.

Jasper Schwenzow

Photo: ci

Research associate

Address

Universität Hamburg
Professur für Marketing & Customer Insight
Moorweidenstraße 18
20148 Hamburg

Office

Room: 3025

Contact

Tel: +49 40 42838 8678
Fax: +49 40 42838 8743

Since August 01, 2019 Jasper Schwenzow is a research assistant and doctoral candidate at the Chair of Marketing & Customer Insight at the University of Hamburg. After obtaining his bachelor's degree in industrial engineering and management, he studied business administration at the University of Hamburg, majoring in marketing and finance. He graduated with a master's degree in 2017. In his master's thesis at the Chair of Marketing & Branding, he examined the success factors of digital investment consulting (robo-advisors).

Since 2017 he has been working as a consultant for McKinsey & Company in Hamburg, Germany, where he supports clients in their digital transformation and the introduction of new analytical technologies as part of the Digital and Analytics Practice.

His current research interests include algorithms for automated images and video analysis.

Publications

Article:

  • "Understanding videos at scale: How to extract insights for business research", in: Journal of Business Research, (123), 2020, 367-379 (with Jochen Hartmann, Amos Schikowsky and Mark Heitmann)