Julia Rosada, M.Sc.
Research assistant and doctoral candidate
Julia Rosada is a research assistant and doctoral candidate at the Chair of Marketing & Customer Insight at the University of Hamburg. After her bachelor's degree in business administration, she studied business administration at the University of Hamburg, majoring in marketing and corporate management. During her studies, she gained international experience at the University of Sydney, Australia. In 2020, she completed her studies with a Master's degree. In her master thesis at the Chair of Marketing & Media, she investigated the determinants of user behavior in news consumption via smart speakers.
During her studies, Julia Rosada already gained practical experience in marketing in international consumer goods companies as well as in business intelligence in e-commerce companies.
Her current field of research focuses on brand management in social networks as well as algorithms for automated image analysis.