Mark Heitmann has been a Professor of Business Administration with a focus on Marketing & Customer Insight at the University of Hamburg since 2011. His research focuses on the analysis of human decision behavior, brand management, pricing and customer relationship management.
Mark Heitmann completed his studies in Business Administration at the University of Hamburg (2001). He received his PhD from the University of St. Gallen (2004), where he later habilitated (2007). After research stays at the University of Michigan, Columbia University and the Max Planck Institute for Human Development, he took over the Chair of Sales Management at Kiel University in spring 2008. He was also offered positions at the University of Bochum (2008), the University of Flensburg (2008), the Technical University of Braunschweig (2009), the Vienna University of Economics and Business Administration (2010), Newcastle University (2012), and the Kuehne Logistics University (2016).
Mark Heitmann is the author of peer-reviewed journal articles, which have appeared in leading national and international journals. He is one of the few German researchers to publish in top business and economics journals (e.g. Journal of Marketing, Journal of Marketing Research, Journal of Political Economy). He has received various awards for his research (amongst others from the Marketing Science Institute, the American Marketing Academy, the Association of Swiss Market and Social Researchers and the Academy of Management).
Mark Heitmann strives to conduct application-oriented research in dialogue with companies. In addition to his research, he advises companies in various industries on the practical implementations of his findings (including telecommunications, industrial goods, consumer goods, logistics, retail and automotive).
List of publications: https://www.bwl.uni-hamburg.de/en/ci/team/mark-heitmann/publikationen.html