Dr. Thomas Schreiner

Thomas Schreiner is a research assistant and postdoc at the Chair of Marketing & Customer Insight at the University of Hamburg. He studied economics and business administration with a focus on quantitative economic research at Kiel University. He gained international experience during the ICPSR Summer Program for Quantitative Methods in Social Science Research at the University of Michigan in Ann Arbor.

Thomas Schreiner is currently investigating the perception of product design, in particular the product design of automobiles. He is also investigating the interactions between marketing mix instruments and product design. Another aspect of his research deals with the effect of non-compensatory rules in the purchasing decision process on the validity of current market research methods.

Publications:

• “Leveraging Stock Market Returns with Different Types of Product Innovations”, Proceedings of the 47th EMAC Conference, Glasgow 2018 (wiht Lennart Brockelmann).
• Schreiner, Thomas F., Thomas Fandrich, Mark Heitmann, and Katrin Talke (2017): “A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity”, Journal of Product Innovation Management, 34 (6). 790-820.
• Bremer, Lucas, Mark Heitmann, and Thomas F. Schreiner (2017): “When and How to Infer Heuristic Consideration Set Rules of Consumers”, International Journal of Research in Marketing, 34 (2), 516-535.
• “The Impact of Recalls on Customer Acquisition and Customer Retention in the U.S. Automobile Industry”, Proceedings of the 38th INFORMS Marketing Science Conference, Shanghai 2016 (with Florian Stahl and Lukas Beck).
• “What Does It Look Like? An Objective Measurement of Design Similarity”, Proceedings of the 35th INFORMS Marketing Science Conference, Istanbul 2013 (with Mark Heitmann and Thomas Fandrich).
• “The Impact of Consumer Replacement Decisions and Leapfrogging Behavior on the Timing of New Product Introductions”, Proceedings of the 39th EMAC Conference, Copenhagen 2010 (with Mark Heitmann and Florian Stahl).