News10 August 2020|Studies and TeachingOnline Teaching in the Winter Semester 2020/2021In the winter semester 2020/2021, all courses will be held online. This applies to the following lectures and seminars: Customers & Markets (Master)...15 July 2020|Studies and TeachingCurrent Topics for Master ThesesIt's that time of the year again ... starting from today, you can apply to write your master thesis with us! You can find an overview of our current...3 April 2020|ResearchHow Well Do Computers Recognize Sentiment?In a new article, researchers from the Chair for Marketing and Customer Insight analyze how accurate various algorithms are in detecting sentiment...5 March 2020|PublicationNew Article in the Journal of Marketing ResearchProf. Dr. Mark Heitmann and Dr. Thomas Schreiner publish their research on product design in the Journal of Marketing Research. What we recognize...21 December 2017|ResearchProfessor Herbert Jacob-Prize 2017 for Dr. Thomas SchreinerDr. Thomas Schreiner received the Professor Herbert-Jacob-Prize on Dec 1, 2017. The Hamburg University Society selected his dissertation from all the...Show all news