News

3 April 2020|Research

How Well Do Computers Recognize Sentiment?

In a new article, researchers from the Chair for Marketing and Customer Insight analyze how accurate various algorithms are in detecting sentiment...

5 March 2020|Publication

Prof. Dr. Mark Heitmann and Dr. Thomas Schreiner publish their research on product design in the Journal of Marketing Research.

What we recognize...

15 October 2019|Studies and Teaching

It's that time of the year again ... starting from today, you can apply to write your master thesis with us!

You can find an overview of our current...

21 December 2017|Research

Dr. Thomas Schreiner received the Professor Herbert-Jacob-Prize on Dec 1, 2017.

The Hamburg University Society selected his dissertation from all the...