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Chair of Marketing & Customer Insight
Chairof Marketing &
Customer Insight

Photo: UHH / Schell

Alumni

Dr. Lucas Bremer

Title of doctoral thesis: 

“Essays on Social Networks and Consumer Behavior” (2013)

Awards: 

  • Emerald/EFMD Outstanding Doctoral Research Award 2013
  • BVM/VMÖ Award of the German Market Research Association 2014 for young researchers (2nd place)

Publications:

  • "Building a Social Network for Success", in: Journal of Marketing Research (55:3), 2018, 321-338 (with Asim Ansari, Mark, Heitmann and Florian Stahl)

LinkedIn profile

Dr. Nima Mehrafshan

Title of doctoral thesis:

“Essays on Value Creation in Marketing Management” (2013)

Publications:

  • "From Corporate Social Responsibility to Market Demand: The Role of Brand Management", in: Marketing ZFP - Journal of Research and Management (42:2), 2020, 35-54 (with Mark Heitmann, Alexander Permann and Maxine Materne)

LinkedIn profile

Dr. Olaf Maecker

Title of doctoral thesis:

“Essays on the Impact of Social Influences on Market Demand and Customer Retention” (2014)

Publications:

  • "Charts and Demand: Empirical Generalizations on Social Influence", in: International Journal of Research in Marketing, (30:4), 2013, 429-431 (with Nadja Grabenströer, Michel Clement, Mark Heitmann)

  • "The Effect of Social Media Interactions on Customer Relationship Management", in: Business Research 9(1), 2016, 133-155 (with Christian Barrot, Jan Becker)

LinkedIn profile

Dr. Jan Timmann

Title of doctoral thesis:

“The Unit of Measurement of Design: Empirical Investigation of an Objective Product Aesthetic Using the Example of the Automobile" (2015)

LinkedIn profile

Dr. Karin Ludwig 

Title of doctoral thesis:

“Essays on Information Processing of Consumer” (2015)

Dr. Alexander Permann

Title of doctoral thesis:

“The Impact of Corporate Social Responsibility & Cause-Related Marketing on Firm Success” (2016)

Publications:

  • "From Corporate Social Responsibility to Market Demand: The Role of Brand Management", in: Marketing ZFP - Journal of Research and Management (42:2), 2020, 35-54 (with Nima Mehrafshan, Mark Heitmann and Maxine Materne)

LinkedIn profile

Dr. Verena Mathews (née Hauschildt)

Title of doctoral thesis:

"Essays on Information Processing and Decision Behavior" (2017)

Awards: 

  • IFAMA Symposium Best Paper Award (first place): An Empirical Investigation into the Adoption of Green Procurement Practices in the German Food Service Industry. IFAMA Conference 2014, Cape Town.

Publications:

  • Strelow, E., Hauschildt, V., Heitmann, M. & Scheier, C. (2017). Studying Shelf Framing With Multiple Consumer Insights. Marketing Review St.Gallen, Vol. 3, pp. 68-74.
  • Hauschildt, V. & Schulze-Ehlers, B. (2014). An Empirical Investigation into the Adoption of Green Procurement Practices in the German Food Service Industry, International Food and Agribusiness Management Review, Vol. 13, Iss. 3, pp. 1-32.

LinkedIn profile

Dr. Juliana Huppertz

Title of doctoral thesis:

"Social Media Marketing: The Role of Firm- and Consumer Communication" (2018)

Publications:

  • "Comparing automated text classification methods", in: International Journal of Research in Marketing, 2018 (with Jochen Hartmann, Christina Schamp and Mark Heitmann)

LinkedIn profile

Prof. Dr. Christina Schamp

Title of doctoral thesis:

"Ethicality in the Marketplace" (2018)

Publications:

  • "Comparing automated text classification methods", in: International Journal of Research in Marketing, (36:1), 2019, 20-38 (with Jochen Hartmann, Juliana Huppertz and Mark Heitmann), Link: https://www.sciencedirect.com/science/article/pii/S0167811618300545
  • "Consideration of ethical attributes along the consumer decision-making journey", in: Journal of the Academy of Marketing Science, (47:2), 2019, 328-348 (with Robin Katzenstein and Mark Heitmann)
  • "The Power of Brand Selfies", Journal of Marketing Research, 2021 (with Jochen Hartmann, Mark Heitmann and Oded Netzer), Link: 

LinkedIn profile

Dr. Julia Stehmann 

Title of doctoral thesis:

"Essays on Consumer Behavior" (2020)

Publications:

  • "Identifying research streams in online gambling and gaming literature: A bibliometric analysis", in: Computers in Human Behavior, 2019, Link: https://doi.org/10.1016/j.chb.2019.106219 

Current employer: FH Kiel

Dr. Robin Katzenstein

Title of doctoral thesis:

"What drives Choice: Understanding consumers’ behavior in different decision-making contexts"

Publications:

  • "Consideration of ethical attributes along the consumer decision-making journey", in: Journal of the Academy of Marketing Science, (47:2), 2019, 328-348 (mit Christina Schamp und Mark Heitmann)

LinkedIn profile

Prof. Dr. Jochen Hartmann

Title of doctoral thesis:

"Machine Learning Methods for Data-Driven Marketing"

Publications:

LinkedIn profile

Katja Berger

Title of doctoral thesis:

"Dynamics and Behavioral Consequences of Consumer Motives"

Publications:

LinkedIn profile

Maxine Materne

Title of doctoral thesis:

"Creating Value through Strategic Marketing - Insights from Empirical Research"

Publications:

  • “From Corporate Social Responsibility to Market Demand: The Role of Brand Management", in: Marketing ZFP - Journal of Research and Management, (42:2), 2020 (with Nima Mehrafshan, Alexander Permann and Mark Heitmann) Marketing ZFP Best Paper Award 2020

LinkedIn profile

Thomas Schreiner

Title of doctoral thesis:

Marketing Complex Products: Entering Consideration and Optimizing Product Design

Publications:

  • “Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search”, in: Industrial Marketing Management, 101, 165-175, 2022. (with Valter A. Vieira and Marcos I. S. de Almeida)
  • “Leveraging Brand Equity for Effective Visual Product Design”, Journal of Marketing Research, 57 (2), 257-277, 2020. (with Mark Heitmann, Jan R. Landwehr, and Harald J. van Heerde)
  • “A Novel Approach for Predicting and Understanding Consumers' Sense of Design Similarity”, Journal of Product Innovation Management, 34 (6). 790-820, 2017. (with Thomas Fandrich, Mark Heitmann, and Katrin Talke)
  • “When and How to Infer Heuristic Consideration Set Rules of Consumers”, International Journal of Research in Marketing, 34 (2), 516-535, 2017. (with Bremer, Lucas, and Mark Heitmann) 

Website link

Holger Jänichen

Title of doctoral thesis:

Experimental Research on Ethical Consumer Behavior

  • n/a

Website link

Jasper Schwenzow

Title of doctoral thesis:

Understanding and Driving Consumer Preferences with Machine Learning

Publications:

  • “Understanding videos at scale: How to extract insights for business research”, in: Journal of Business Research, 123, 367-379, 2021. (with Jochen Hartmann, Amos Schikowsky, and Mark Heitmann)

Website link