Courses winter semester 2020/21

As far as possible, we plan to have the teaching take place in the lecture hall. However, this will only be decided at the beginning of the semester. If this is not possible, the lectures are offered as of today synchronously, i.e. in the time window of the event, via zoom.

Handels- und Dienstleistungsmarketing (trade and services marketing) (bachelor course)

Lecture 2 SWS + tutorial 2 SWS tutorial, Claudia Höck
Start: 1st semester week
Lecture: Thursdays: 12:00 – 14:00
Tutorial: Tuesday 10:00 – 12:00, 12:00 – 14:00, 14:00 – 16:00. The division into tutorial groups is done via STiNE.

Written exam (subject to reservation, the information in STiNE is binding): TBA

Acquisition of 6 credit points. Registration via STiNE is required. The final examination consists of a 60-minute written exam.

Unternehmensplanspiel (strategic marketing simulation game) (bachelor course)

Lecture 2 SWS + tutorial 2 SWS, Claudia Höck / Louisa Pfeifer
Kick-off: 02.11.20, 16:00 - 18:00. Since groups are formed during the kick-off meeting, attendance is mandatory for this appointment.
Midterm presentation: 13.12.20, 9:00 - 19:30
Final presentation: 30.01.21, 9:00 - 19:30
Tutorials (weekly basis), Wednesdays 12:00 - 14:00

Attendance is compulsory at these dates. Acquisition of 6 credit points. Registration via STiNE is required.

The business game is a simulation in which students act as managers in a fictitious market and regularly make corporate decisions on brand portfolio, production, pricing, advertising, sales force and distribution.

Seminar Marketing in Digital Markets (master course)

in block, acquisition of 6 credit points, Prof. Dr. Tammo Bijmolt, Dr. Felix Eggers

Further information about the seminar can be found here.

Aktuelle Probleme im Marketing B: Customer Insights - Analytics to acquire, develop and retain customers (master course)