Courses winter semester 2021/22
Planning status: May 27, 2021
Handels- und Dienstleistungsmarketing (trade and services marketing) (bachelor course)
Lecture 2 SWS + tutorial 2 SWS tutorial, Claudia Höck
Start: 1st semester week
Lecture: Thursdays: 12:00 – 14:00; zoom
Tutorial: Tuesday 10:00 – 12:00, 12:00 – 14:00, 14:00 – 16:00. The division into tutorial groups is done via STiNE. It is planned that the tutorials will be held in presence.
Written exam (subject to reservation, the information in STiNE is binding): TBA
Acquisition of 6 credit points. Registration via STiNE is required. The final examination consists of a 60-minute written exam.
Unternehmensplanspiel (strategic marketing simulation game) (bachelor course) (zoom and lecture to go)
Lecture 2 SWS + tutorial 2 SWS, Prof. Dr. Henrik Sattler / Louisa Pfeifer
Kick-off: 11.10.21; 16:00 - 18:00. Since groups are formed during the kick-off meeting, attendance is mandatory for this appointment.
Midterm presentation: 21.11.21, 9:00 - 20:00
Final presentation: 15.01.22, 9:00 - 20:00
Tutorials (weekly basis), Wednesdays 12:00 - 14:00
Attendance is compulsory at these dates. Acquisition of 6 credit points. Registration via STiNE is required.
The business game is a simulation in which students act as managers in a fictitious market and regularly make corporate decisions on brand portfolio, production, pricing, advertising, sales force and distribution.
Seminar Foundations of Machine Learning and Unstructured Data in Business Contexts (master course)
in block, acquisition of 6 credit points, Dr. Jochen Hartmann
Further information about the seminar can be found here.