Courses winter semester 2022/23

Planning status: April 25, 2022

Handels- und Dienstleistungsmarketing (trade and services marketing) (bachelor course)

Lecture 2 SWS + tutorial 2 SWS tutorial, Claudia Höck
Start: 1st semester week
Lecture: Thursdays: 12:00 – 14:00; zoom
Tutorial: Tuesday 10:00 – 12:00, 12:00 – 14:00, 14:00 – 16:00. The division into tutorial groups is done via STiNE. It is planned that lecture and tutorials will be held in presence. 

Written exam (subject to reservation, the information in STiNE is binding): TBA

Acquisition of 6 credit points. Registration via STiNE is required. The final examination consists of a 60-minute written exam. 

Unternehmensplanspiel (strategic marketing simulation game) 

Lecture 2 SWS + tutorial 2 SWS, Prof. Dr. Henrik Sattler / Louisa Pfeifer
Kick-off: TBA; 16:00 - 18:00. Since groups are formed during the kick-off meeting, attendance is mandatory for this appointment.
Midterm presentation: 
Final presentation: 
Tutorials (weekly basis):

Attendance is compulsory at these dates. Acquisition of 6 credit points. Registration via STiNE is required.

The business game is a simulation in which students act as managers in a fictitious market and regularly make corporate decisions on brand portfolio, production, pricing, advertising, sales force and distribution. 

Seminar: Brand Policy (master course)

in block, acquisition of 6 credit points, Dr. Claudia Höck.

Further information about the seminar can be found here.