Courses summer semester 2023

Unternehmensplanspiel (strategic marketing simulation game) (Bachelor class)

Lecture 2 SWS + 2 SWS exercise

Acquisition of 6 Credit Points, Henrik Sattler, Louisa Pfeifer

Kick-Off: Tuesday, 03.04.23 - 18:00 - 21:00 (WiWi 3136/3142)

Midterm presentation: Samstag, 13.05.23 - 9:00 - 20:00 (WiWi 3136/3142)

Final presentation: Samstag, 01.07.23 - 9:00 - 20:00 (WiWi 3136/3142)

Attendance is compulsory at these dates. Registration via STiNE is required. The business game is a simulation in which students act as managers in a fictitious market and regularly make corporate decisions on brand portfolio, production, pricing, advertising, sales force and distribution.

Lecture "Marketing" (Bachelor class)

Lecture 2 SWS + 2 SWS Übung, Michel Clement/Rouven Seifert, Claudia Höck

Monday 10-12 (start 03.04.) / Fridays 14-16 (start 14.04)

10 exercise groups (details in STiNE), start in the week of 20.04.

Please note the current information in STiNE

Exam dates (without guarantee, binding information in STiNE): 

Friday, 21.07.2023, 10:30 - 11:30, Audimax 1 und 2

Friday, 22.09.2023, 12:30 - 13:30, ESA A und B

Lecture "Markenpolitik" (Master class)

Lecture 2 SWS + 1 SWS Übung, Acquisition of 6 Credit Points, Claudia Höck

Fridays 10 – 12, start 14. April

Excercises every 14 days Thursdays 10 – 12, 12 – 14 

Please note the current information in STiNE

Exam dates (without guarantee, binding information in STiNE): 

Thursday, 27.07.2023, 10:30 - 11:30, ESA A

Friday, 22.09.2023, 08:30 - 09:30, Erzwiss