Research interests
- New Product Buzz: Measurement, mode of action and influence of dynamic, collective anticipation in digital social media
Academic background
- Since 2018: PhD studies and research assistant, University of Hamburg
- 2015 – 2018: Studies of Business Administration Master of Science, University of Hamburg
- 2016 – 2017: Studies abroad at Copenhagen Business School
- 2011 – 2014: Study of Business Administration Bachelor of Science, Westfälische-Wilhelms University of Münster
Working experience
- 2016 – 2017: Student Assistant at the Chair of Marketing & Branding
- 2015: Internship PricewaterhouseCoopers AG, Düsseldorf
- 2014 – 2015: Internship Otto Group, Hamburg
- 2013: Internship METRO AG, Düsseldorf
Publications
Johnen, M., & C. Haiduk (2018). Will You Stand By Me? - Analyzing The Effectiveness Of Brand Anthropomorphism In The Context Of Consumer Complaints In Social Media. Proceedings of the 47th Annual Conference of the European Marketing Academy, Glasgow (Scotland), [no pagination].
