News

The Chair of Marketing & Branding has a vacancy for a student assistant for approx. 40 hrs / month (max. 450 Euro mini-job) starting January 2022 (or...

Dr. Jochen Hartmann received the German Market Research Award for his dissertation from the Berufsverband Deutscher Markt- und Sozialforscher e. V...

You would like to write your master thesis in winter 20/21? You can find current announcements here.

As of today our planned courses for the winter semester 20/21 are online. The team is expected to be complemented in the winter semester by Prof. Dr...

As of July 1 (or later) we are looking for two student assistants with about 40 hours per month to support two research projects. Further information.

Der VHB hat in den letzten Monaten an einer Neuauflage des von Prof. Hennig-Thurau vor 1 1/2 Jahrzehnten initiierten und bis einschliesslich der...

Dear students,

We are working on offering all courses digitally in the summer semester 2020 and starting on April 20. You will receive all information...

Dear students, dear colleagues,

We're currently working out of the home office. You can reach us by e-mail during office hours. We will gladly call...

This year, our practice partner Colgate-Palmolive is offering a trainee program in Hamburg for the first time...

Do you know our institute page where we publish marketing internships? We publish marketing internships sent to us by companies in a bundle here.

Due to a research stay/conference visit, Prof. Sattler's office hours on January 15 and from February 5 - March 4 are cancelled. Please use the office...

We have currently announced several topics for master theses in the field of online shop design and consumer buzz as well as a topic on the...

Unilever Future Leaders League is a career event aimed at marketing students. Students develop a marketing strategy for a new, innovative home care...

The PwC Markenstudie 2019 - Brands and Brand Evaluation in the Age of Digital Transformation - was once again produced in collaboration between PwC...

If you would like to do an internship during the semester break or are looking for a job as a working student, then take a look at our institute's...

Dr. Timo Mandler will become Assistant Professor at Toulouse Business School on January 1, 2019. We congratulate him and are very happy with him.

From 21.12.18 - 01.01.19 the chair is not occupied. On Wednesday, 19 December is the last consultation hour of Prof. Sattler in this year. Starting...

The paper "Brand Positioning Based on Brand Image-Country Image Fit", which Henrik Sattler wrote together with K. Klein, F. Völckner, H. Bruno and P...

We are looking for a research assistant as of January 1, 2019 (or later). The duties of a research assistant include scientific services primarily in...