Elena Koch, M.Sc.

Teaching

• Seminar Media Management (B.Sc.)
• Seminar e.Business (M.Sc.)
• Tutorial to lecture Media Management (B.Sc.)
• Tutorial to lecture e-Business (M.Sc.)
• Supervision of Theses (B.Sc. and M.Sc.)

Publications

• Veseli, Besarta, Elena Koch, Meikel Soliman, Sabrina Sandner, Sinika Studte, and Michel Clement (2021): The role of affect, satisfaction, and internal drive on personal moral norms during COVID-19, ISBT Science Series, 16(2), 158-167. Publication

Certificates and Awards

• Best Conference Paper Award 2022
  issued by European Media Management Association (emma)
  Pricing strategies for bundling platforms in the news industry when competing with free content.
  Authors: Michel Clement, Felix Eggers, Elena Koch and Petra Füchtenbusch

• Best Conference Paper Presentation Award 2022
  issued by European Media Management Association (emma)
  Pricing strategies for bundling platforms in the news industry when competing with free content.

CV

12/2019 - present: PhD student at the Chair of Marketing & Media (Prof. Clement), University of Hamburg

03/2019 - 11/2019: Working student at ABOUT YOU GmbH, Hamburg

09/2018 - 02/2019: Working student at Dropbox Deutschland GmbH, Hamburg

01/2018 - 06/2018: Exchange semester at the Universitet Karlstad, Sweden

10/2016 - 11/2019: Master of Science (M.Sc.), Business Administration, University of Hamburg

08/2016 - 12/2017: Working student at the media agency Performance Media Deutschland GmbH, Hamburg

10/2015 - 03/2016 and 10/2014 - 02/2015: Student assistant at the Chair of Marketing & Branding (Prof. Sattler), University of Hamburg

04/2015 - 09/2015: Intern at Jenoptik AG, Jena and Wedel

10/2013 - 02/2015: Student tutor at the Chair of Mathematics & Statistics (Prof. Merz), University of Hamburg

10/2012 - 06/2016: Bachelor of Science (B.Sc.), Business Administration, University of Hamburg