Dr. Rouven Seifert

Lehrtätigkeiten

• Übung zur Vorlesung Media Economics (B.Sc.)
• Übung zur Vorlesung Medienmanagement (B.Sc.)
• Übung zur Vorlesung E-Business (M.Sc.)
• Seminar Medienmanagement (B.Sc.)
• Seminar E-Business (M.Sc.)

Publikationen

• Clement, Michel, Cord Otten, Rouven Seifert, Ole Kleinen, Mark B. Houston, Ekaterina V. Karniouchina, Christoph Heller (2020): IDEA FORUM: The Impact of Subscription-Based Video on Demand on Traditional Distributors’ Value Chains and Business Models, Journal of Media Economics, 31(1-2), 60-67.
• Kübler, Raoul, Seifert, Rouven, and Michael Kandziora (2020): Content-Valuation Strategies for Digital Subscription Platforms, Journal of Cultural Economics, Special Issue: The 2018 Mallen Conference.

CV

03/2013 - present: Scholarship holder of PhD scholarship program of the Studienstiftung des deutschen Volkes.

11/2012 - present: PhD Student at the Chair of Marketing & Media (Prof. Clement) at the University of Hamburg.

03/2011 – 06/2011: Student employee at a cooperative project of the Chair of Marketing and Media Management (Prof. Clement) and Warner Bros.

11/2008 – 12/2008: Student assistant (project-related) at the Chair of Marketing and Media Management (Prof. Clement) at the University of Hamburg.

07/2008 – 06/2010: Student assistant at the Chair of Media Management (Prof. Sjurts) at the University of Hamburg.

10/2007 – 01/2008: Internship at the Department of Inhouse Consulting at the OTTO GmbH & Co KG, Hamburg.

10/2004 – 09/2012:Studies of Business Administration at the University of Hamburg (Marketing, Logistics, Finance), Dipl.-Kfm.