Seminar Customer Relationship Management
Seminar Content
During this seminar, you should get a first impression on the basic elements of the Customer Relationship Management (CRM). Besides the basics, we address the issues of legal restrictions and topics like customer acquisition and migration, as well as customer loyalty and winback.
We present the latest scientific insights to the students. Moreover, we stress the practical relevance of all topics and how to use this knowledge in the future profession. Various guest speakers from different companies ensure this connection to the practical implementation. The research for the seminar thesis and its writing prepares you for the Bachelor and Master Theses requirements and gives a first insight in scientific working and writing. Actually, we offer not only a special workshop on academic writing to you, but as well a one-on-one coaching, where you can ask questions and receive valuable additional tipps for individual problems. Besides your writing skills, your presentation skills will be trained.
For receiving credit points, you have to write a seminar paper and pass a oral examination.
Find possible topics below:
We present the latest scientific insights to the students. Moreover, we stress the practical relevance of all topics and how to use this knowledge in the future profession. Various guest speakers from different companies ensure this connection to the practical implementation. The research for the seminar thesis and its writing prepares you for the Bachelor and Master Theses requirements and gives a first insight in scientific working and writing. Actually, we offer not only a special workshop on academic writing to you, but as well a one-on-one coaching, where you can ask questions and receive valuable additional tipps for individual problems. Besides your writing skills, your presentation skills will be trained.
For receiving credit points, you have to write a seminar paper and pass a oral examination.
Find possible topics below:
- Customer Lifetime Value (CLV): Meaning, Explanation, Calculation and Implementation
- Permission Marketing: Classification, Definition and Essentials
- Customer Acquisition
- Customer Acquisition: Referrals
- Multichannel
- Cross-Buying
- Loyalty Programms
- Chrun Prevention
- Customer Win Back
- Customer Win Back: Empirical Insights
Information and Time
Lecture
Time and Date of our lecture will be announced here.
Tutorial
Time and Date of our tutorial will be announced here.
Examination Dates
You will find the date here: "Aktuelles"