DFG-Forschergruppe 1452
New paper on forecasting sales for new media products
6. März 2018, von Sabine Meyer
Schmidt-Stölting, Christina, Michel Clement, Steven Wu, and Sönke Albers (2018): Sales forecasting of New Entertainment Media Products - Comparing diffusion based and simple success factor based sales forecasting models to management predictions, Journal of Media Economics, forthcoming.