How One Company Used Data to Create Sustainable Take-out Food PackagingHarvard Business Review article

21 November 2022, by Theresa Bockelmann und Jan Recker

Einheitlich blauer Hintergrund. Davor ist ein dunkelblauer Pappbecher mit einem weißen Plastikdeckel zu sehen.

Photo: HBR Staff/Kseniya Ovchinnikova/amtitus/Getty Images

Digital technology has made it commercially possible for companies to offer an alternative, more sustainable, and deposit-free recyclable packaging system for take-out food. Suppliers rent their packages to restaurants and end users simply pick up their desired take-out and then return the packaging within a specified period free of charge. The restaurant cleans the used packaging and then reuses it. This article explores how one of the pioneers of this new approach, the German company Vytal, makes the new system work and offer five lessons from its experience.

Read the full HBR article here.

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