Chairof Marketing &
Customer Insight

Can AI image generators have a real marketing impact? Yes - and this is shown by the study “Picture Perfect: Engaging Customers...

You can apply for Master's theses at our chair again! The list of currently available topics has been updated.

You can find the...

The recently published article in the Journal of Media Business Studies by Julia Rosada, Elena Koch, Alexa B. Burmester and Michel...

At the ‘Digital Business Models and Transformation’ event, leading professors from northern Germany offered exciting insights into...

How is visual variety in video ads related to advertising effectiveness, and can it help to make them more effective?

An ongoing...