Chairof Marketing &
Customer Insight

In a new article, researchers from the Chair for Marketing and Customer Insight analyze how accurate various algorithms are in detecting sentiment from text. Prof. Mark Heitmann, together with PhD students Christian Siebert and Jochen...

Prof. Dr. Mark Heitmann and Dr. Thomas Schreiner publish their research on product design in the Journal of Marketing Research.

What we recognize easily, we find more beautiful - and that has an impact on our purchasing decisions. Mark...

It's that time of the year again ... starting from today, you can apply to write your master thesis with us!

You can find an overview of our current topics here (pdf). If you have questions, don't hesitate to get in touch with us!