Chairof Marketing &
Customer Insight

At the ‘Digital Business Models and Transformation’ event, leading professors from northern Germany offered exciting insights into...

How is visual variety in video ads related to advertising effectiveness, and can it help to make them more effective?

An ongoing...

You can apply for Master's theses at our chair again!

You can find a list of current Master's thesis topics here (pdf), further...

Can we tune image generators with marketing objectives? Yes! Not only will this cut costs, but AI generated images yield superior...

The paper "Cause-Related Marketing as Sales Promotion" is published in the...