Chairof Marketing &
Customer Insight

In the winter semester 2020/2021, all courses will be held online. This applies to the following lectures and seminars: 

It's that time of the year again ... starting from today, you can apply to write your master thesis with us!

You can find an overview of our current topics here (pdf). If you have questions, don't hesitate to get in touch with us! 

In a new article, researchers from the Chair for Marketing and Customer Insight analyze how accurate various algorithms are in detecting sentiment from text. Prof. Mark Heitmann, together with PhD students Christian Siebert and Jochen...