New Publication: How do smart speakers influence news consumption?

28 March 2025, by customer insight

Photo: ci

The recently published article in the Journal of Media Business Studies by Julia Rosada, Elena Koch, Alexa B. Burmester and Michel Clement examines how smart speakers are changing the use of news podcasts - and whether they are displacing traditional media.

The results show that smart speakers increase the use and intensity of news podcasts. At the same time, increased podcast consumption leads to increased cross-media news consumption - without displacing other media, but rather complementing them in a meaningful way. An exciting insight into the future of digital journalism!

Paper: https://doi.org/10.1080/16522354.2024.2418718