News24 September 2024|SonstigesBusiness meets Science: Digital Business Models and TransformationPhoto: ciAt the ‘Digital Business Models and Transformation’ event, leading professors from northern Germany offered exciting insights into the challenges of...27 February 2024|ForschungNew Paper: "Valuable visual variety? How semantic scene-to-scene shifts in video ads relate to advertising effectiveness"Photo: DALLE-3How is visual variety in video ads related to advertising effectiveness, and can it help to make them more effective? An ongoing research project of...21 February 2024|Studium und LehreMaster Thesis Topics AvailablePhoto: DALLE-3You can apply for Master's theses at our chair again! You can find a list of current Master's thesis topics here (pdf), further information can be...15 January 2024|ForschungNew Paper: "Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement"Photo: ciCan we tune image generators with marketing objectives? Yes! Not only will this cut costs, but AI generated images yield superior performance across...15 September 2023|StudiumNew article in the Journal of Marketing ResearchPhoto: Ava W. Burton on UnsplashNew article in the Journal of Marketing Research The paper "Cause-Related Marketing as Sales Promotion" is published in the Journal of Marketing...12 September 2023|StudiumMarketing Automation Report 2023Photo: ciPublication of the study on the current state of applied marketing automation in business The Marketing Automation Report 2023, authored by Julia...17 August 2023|StudiumChair 2x in the top 10 most read JMR articlesPhoto: SAGETwo articles of the chair among the top 10 "most read articles" of the Journal of Marketing Research The two articles "The Power of Brand Selfies" and...31 May 2023|StudiumMarkenverband e.V.'s Science AwardPhoto: MarkenverbandProf. Dr. Jochen Hartmann wins 2nd place in the Markenverband e.V. Science Award Our alumnus TUM Professor Dr. Jochen Hartmann has been awarded 2nd...26 May 2023|StudiumEMAC 2023 Enginius Doctoral Dissertation Competition AwardPhoto: Thomas ReuttererMartin Reisenbichler wins 1st place at EMAC 2023 Enginius Doctoral Dissertation Competition Award At this year's EMAC 2023 Conference in Odense...5 May 2023|Studies and TeachingPractical course next semesterPhoto: Marvin Meyer on UnsplashPractical course at the chair Customer Insights! In the winter semester 23/24 we again offer a practical course: Dr. Florian Brem teaches hands-on...28 February 2023|ResearchDr. Martin Reisenbichler wins award for dissertationPhoto: EHI Stiftung und GS1 GermanyDr. Martin Reisenbichler wins Science Award for his dissertation Great news for our chair. On Feb. 28, Dr. Martin Reisenbichler was invited by the EHI...23 February 2023|PublicationSentiment analysis using machine learningPhoto: ci The paper "More than a Feeling: Accuracy and Application of Sentiment Analysis" was published in the International Journal of Research in Marketing...22 December 2022|ResearchConference presentation in HarvardPhoto: Julia RosadaJulia Rosada presents one of her current projects at the AIML in Harvard. For Julia Rosada, 2022 ended with a trip to the USA. She had the opportunity...11 November 2022|SonstigesBesuch beim Web Summit in LissabonPhoto: ciInspirationen sammeln beim Web Summit 2022 in Lissabon mit dem gesamten Lehrstuhl. Auch dieses Jahr haben wir wieder mit dem gesamten Lehrstuhl Team...11 November 2022|EventVisit of the Web Summit 2022 in LisbonPhoto: ciGathering inspiration at the Web Summit 2022 in Lisbon with the entire chair. Also this year we visited the Web Summit 2022 in Lisbon (Portugal) with...10 October 2022|Studies and TeachingDr. Jochen Hartmann appointed Professor at TUMDr. Jochen Hartmann appointed Professor of Digital Marketing at TU Munich The Technical University of Munich (TUM) has appointed Dr. Jochen Hartmann...13 June 2022|PublicationTwo new publications of the chairTwo new publications of the chair - in IJRM and JMR. The article "More than a Feeling: Accuracy and Application of Sentiment Analysis" was accepted...Show all news
