Marketing Automation Report 2023The impact of automation in marketing

12 September 2023, by customer insight

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Publication of the study on the current state of applied marketing automation in business

The Marketing Automation Report 2023, authored by Julia Rosada, Prof. Mark Heitmann, and Teja Töpfer, offers a thorough examination of key software solution providers in this industry and establishes transparency concerning the performance potentials attainable through marketing automation. Additionally, it outlines the primary factors that influence the implementation of automation software in business processes, while extracting insights into the hurdles encountered by companies during the transformation process.

You can download the study on our website under "Teaching >> Downloads" or here.