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Chair of Marketing & Customer Insight

Chairof Marketing &
Customer Insight

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Chair 2x in the top 10 most read JMR articles

17 August 2023, by customer insight

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Photo: SAGE

Two articles of the chair among the top 10 "most read articles" of the Journal of Marketing Research

The two articles "The Power of Brand Selfies" and "The Effectiveness of Cause-Related Marketing" are among the most read articles of the renowned Journal of Marketing Research. Prof. Dr. Mark Heitmann and former PhD student of the chair Prof. Dr. Christina Schamp are the only ones to appear twice in the top 10.

Latest articles

cause-related-marketing

Photo: Ava W. Burton on Unsplash

15.09.2023|News
New article in the Journal of Marketing Research
New article in the Journal of Marketing Research

The paper "Cause-Related Marketing as Sales Promotion" is published in the Journal of Marketing Research. The first major field study of charitable giving in consumer marketing shows that charity is rewarding in more ways than one. In purely economic...

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Photo: ci

12.09.2023|News
Marketing Automation Report 2023

Publication of the study on the current state of applied marketing automation in business

The Marketing Automation Report 2023, authored by Julia Rosada, Prof. Mark Heitmann, and Teja Töpfer, offers a thorough examination of key software solution providers in this industry and establishes...