Chair 2x in the top 10 most read JMR articles

17 August 2023, by customer insight

Photo: SAGE

Two articles of the chair among the top 10 "most read articles" of the Journal of Marketing Research

The two articles "The Power of Brand Selfies" and "The Effectiveness of Cause-Related Marketing" are among the most read articles of the renowned Journal of Marketing Research. Prof. Dr. Mark Heitmann and former PhD student of the chair Prof. Dr. Christina Schamp are the only ones to appear twice in the top 10.

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