Customer Insight
Two new publications of the chair
13 June 2022, by customer insight
Two new publications of the chair - in IJRM and JMR.
The article "More than a Feeling: Accuracy and Application of Sentiment Analysis" was accepted for publication in the International Journal of Research in Marketing. The article "The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses" appears in the Journal of Marketing Research and is available here.
The articles are available online.
An overview of all chair publications can be found here.