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Chair of Marketing & Customer Insight
Chairof Marketing &
Customer Insight

Photo: UHH/Denstorf

Dr. Martin Reisenbichler wins award for dissertation

28 February 2023, by customer insight

Martin Reisenbichler

Photo: EHI Stiftung und GS1 Germany

Dr. Martin Reisenbichler wins Science Award for his dissertation

Great news for our chair. On Feb. 28, Dr. Martin Reisenbichler was invited by the EHI Foundation and GS1 Germany to the 16th Science Award ceremony in Düsseldorf, where he received the prize for the best dissertation. As part of his research, Martin developed novel, partially automated methods for content generation in the application areas of SEO and SEA. In his dissertation, he solved these problems for the first time using the latest machine learning technologies (GPT, PPLM).

We are happy about this great award and congratulate him!

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