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Chair of Marketing & Customer Insight

Chairof Marketing &
Customer Insight

Photo: UHH/Denstorf

EMAC 2023 Enginius Doctoral Dissertation Competition Award

26 May 2023, by customer insight

martin-emac-preis

Photo: Thomas Reutterer

Martin Reisenbichler wins 1st place at EMAC 2023 Enginius Doctoral Dissertation Competition Award


At this year's EMAC 2023 Conference in Odense, Denmark, Martin Reisenbichler won 1st place for his dissertation. The jury around Arnaud De Bruyn, Elif Karaosmanoglu, and Thomas Otter honored his work on the application of LLMs in Search Engine Marketing (SEO and SEA). We are happy with Martin about this great award and congratulate him!

Latest articles

cause-related-marketing

Photo: Ava W. Burton on Unsplash

15.09.2023|News
New article in the Journal of Marketing Research
New article in the Journal of Marketing Research

The paper "Cause-Related Marketing as Sales Promotion" is published in the Journal of Marketing Research. The first major field study of charitable giving in consumer marketing shows that charity is rewarding in more ways than one. In purely economic...

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Photo: ci

12.09.2023|News
Marketing Automation Report 2023

Publication of the study on the current state of applied marketing automation in business

The Marketing Automation Report 2023, authored by Julia Rosada, Prof. Mark Heitmann, and Teja Töpfer, offers a thorough examination of key software solution providers in this industry and establishes...