Customer Insight
New Paper: "Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement"
15 January 2024, by customer insight

Photo: ci
Can we tune image generators with marketing objectives? Yes! Not only will this cut costs, but AI generated images yield superior performance across the purchase funnel. And, they more effectively convey brand personality.
Is this the death knell for agencies? No! As we've shown before, the infusion of consumer input remains is critical. Knowing your customer and your brand remains essential. But we will see disruption in how that work gets done.
Read the full paper here: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4656622