News (2022)22 December 2022|ResearchConference presentation in HarvardPhoto: Julia RosadaJulia Rosada presents one of her current projects at the AIML in Harvard. For Julia Rosada, 2022 ended with a trip to the USA. She had the opportunity...11 November 2022|SonstigesBesuch beim Web Summit in LissabonPhoto: ciInspirationen sammeln beim Web Summit 2022 in Lissabon mit dem gesamten Lehrstuhl. Auch dieses Jahr haben wir wieder mit dem gesamten Lehrstuhl Team...11 November 2022|EventVisit of the Web Summit 2022 in LisbonPhoto: ciGathering inspiration at the Web Summit 2022 in Lisbon with the entire chair. Also this year we visited the Web Summit 2022 in Lisbon (Portugal) with...10 October 2022|Studies and TeachingDr. Jochen Hartmann appointed Professor at TUMDr. Jochen Hartmann appointed Professor of Digital Marketing at TU Munich The Technical University of Munich (TUM) has appointed Dr. Jochen Hartmann...13 June 2022|PublicationTwo new publications of the chairTwo new publications of the chair - in IJRM and JMR. The article "More than a Feeling: Accuracy and Application of Sentiment Analysis" was accepted...
