News (2024)24 September 2024|SonstigesBusiness meets Science: Digital Business Models and TransformationPhoto: ciAt the ‘Digital Business Models and Transformation’ event, leading professors from northern Germany offered exciting insights into the challenges of...27 February 2024|ForschungNew Paper: "Valuable visual variety? How semantic scene-to-scene shifts in video ads relate to advertising effectiveness"Photo: DALLE-3How is visual variety in video ads related to advertising effectiveness, and can it help to make them more effective? An ongoing research project of...21 February 2024|Studium und LehreMaster Thesis Topics AvailablePhoto: DALLE-3You can apply for Master's theses at our chair again! You can find a list of current Master's thesis topics here (pdf), further information can be...15 January 2024|ForschungNew Paper: "Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement"Photo: ciCan we tune image generators with marketing objectives? Yes! Not only will this cut costs, but AI generated images yield superior performance across...
