Neuer Aufsatz angenommen

24 September 2018, by Lehrstuhl für Marketing & Media

Neue Publikation angenommen: Leipnitz, S., de Vries, M., Clement, M. & Mazar, N. (2018): "Providing health checks as incentives to retain blood donors — Evidence from two field experiments", International Journal of Research in Marketing, forthcoming. (Link zum Online-Artikel-pdf)

Latest articles

30.11.2020|Publikation

New Paper accepted

A new paper titled "Validation of a Standardized Donor Health Questionnaire across Substances of Human Origin" by Sabrina Sandner, Eva-Maria Merz, Katja van den Hurk, Marian van Kraaij, Christina Mikkelsen, Henrik Ullum, and Michel Clement was accepted by Vox Sanguinis.

08.10.2018|Publikation

Neuer Aufsatz angenommen

Neue Publikation angenommen: Sundermann, L. M. & Leipnitz, S. (2018): "Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors", Journal of Nonprofit & Public Sector Marketing, forthcoming. (Link zum Online-Artikel)