Voluntary blood donations are still the only way to meet the growing demand for blood products. So far, however, little is known about the extent to which marketing measures can positively influence blood donation acquisition and retention.
Against this background, the research cooperation Health Marketing between the DRK Blood Donation Service North-East and the professorships of Prof. Dr. Silke Boenigk and Prof. Dr. Michel Clement from the University of Hamburg was initiated in September 2010. One aim of the cooperation is the promotion of young scientists in the field of health marketing. In addition, new strategies and measures for the DRK Blood Donation Service North-East will be derived on the basis of scientific findings from donation research.
