Healthcare marketing: Research cooperation with DRK Nord-Ost

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Photo: Prof. Dr. Michel Clement

Welcome!

Voluntary blood donations are still the only way to meet the growing demand for blood products. So far, however, little is known about the extent to which marketing measures can positively influence blood donation acquisition and retention.

Against this background, the research cooperation Health Marketing between the DRK Blood Donation Service North-East and the professorships of Prof. Dr. Silke Boenigk and Prof. Dr. Michel Clement from the University of Hamburg was initiated in September 2010. One aim of the cooperation is the promotion of young scientists in the field of health marketing. In addition, new strategies and measures for the DRK Blood Donation Service North-East will be derived on the basis of scientific findings from donation research.

Learn more about this research cooperation...

Aktuelle Meldungen

30 November 2020|Publikation

New Paper accepted

A new paper titled "Validation of a Standardized Donor Health Questionnaire across Substances of Human Origin" by Sabrina Sandner, Eva-Maria Merz, Katja van den Hurk, Marian van Kraaij, Christina Mikkelsen, Henrik Ullum, and Michel Clement...

1 October 2019|Publikation

Neuer Aufsatz angenommen

Ein neuer Aufsatz zum Thema "Individual life events and blood giving" von Meikel Soliman und Silke Boenigk wurde im Journal of Consumer Marketing angenommen. (Link zum Artikel)

9 January 2019|Publikation

Neuer Aufsatz angenommen

Ein neuer Aufsatz zum Thema "Blood donors and their changing engagement in other prosocial behaviors" von Sinika Studte, Michel Clement, Meikel Soliman und Silke Boenigk wurde im Transfusion angenommen.

8 October 2018|Publikation

Neuer Aufsatz angenommen

Neue Publikation angenommen: Sundermann, L. M. & Leipnitz, S. (2018): "Catch Them If You Can: The Effect of Reminder Direct Mailings on the Return Rate of First-Time Donors", Journal of Nonprofit & Public Sector Marketing, forthcoming...

24 September 2018|Publikation

Neuer Aufsatz angenommen

Neue Publikation angenommen: Leipnitz, S., de Vries, M., Clement, M. & Mazar, N. (2018): "Providing health checks as incentives to retain blood donors — Evidence from two field experiments", International Journal of Research in Marketing...

13 February 2018|Veranstaltung

Studierende retten Leben: Universität Hamburg und DRK begrüßten überwiegend junge Blutspender

Hamburg, 09. Januar 2018 – Die Räumlichkeiten im Erdgeschoss des Hauses der Betriebswirtschaft wurden kürzlich für einen Tag zur DRK-Blutspendezentrale. Erstmalig hatten Studierende und Universitätsmitarbeiter die Möglichkeit, in dem...

6 February 2018|Veranstaltung

Third European Conference on Donor Health and Management 2018

Vom 5. bis zum 7. September 2018 kommen in Kopenhagen, Dänemark, die führenden Forscher, erfahrenen Manager, Mediziner und Mitarbeiter von Regierungsorganisationen aus dem Bereich des Donor Health and Donor Management zusammen, um sich über...

16 August 2017|Publikation

Under blood pressure - differentiated versus undifferentiated marketing to increase blood donations.

Sundermann, L. M., Boenigk, S. & Willems, J. (2017). International Review on Public and Nonprofit Marketing, 14, 3, 321-340.

Despite strong evidence in current marketing theory and practice that a differentiated marketing approach...

3 May 2017|Publikation

The Donor of the Future Project

Sundermann, L./ deKort, W. and Boenigk, S. “The ‘Donor of the Future Project’ — first results and further research domains.”. Vox Sanguinis 112. (2017)

27 October 2016|Forschung

The Association for Consumer Research Conference (ACR)

The Association for Consumer Research Conference (ACR) in Berlin 27. – 30.10.2016 Speaker: Prof. Dr. Michel Clement

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