Chair ofMarketing & Media

This 2-day interactive virtual live webinar led by a Facebook expert will teach you the ropes on how to plan successful media campaigns: from defining business goals, through...

A new paper titled "The impact of temporary deferrals on future blood donation behaviour across the donor life cycle" by Michel Clement, Edlira Shehu and Torsten Chandler  was accepted by Transfusion.

A new paper titled "The role of affect, satisfaction, and internal drive on personal moral norms during COVID-19" by Besarta Veseli, Elena Koch, Meikel Soliman, Sabrina Sandner, Sinika Studte, and Michel Clement was accepted by ISBT Science...

A new paper titled "Validation of a Standardized Donor Health Questionnaire across Substances of Human Origin" by Sabrina Sandner,  Eva-Maria Merz, Katja van den Hurk, Marian van Kraaij, Christina Mikkelsen, Henrik Ullum, and Michel Clement...

A new paper titled "Content valuation strategies for digital subscription platforms" by Raoul Kübler, Rouven Seifert and Michael Kandziora was accepted by the Journal of Cultural Economics .