Chair ofMarketing & Media

A new paper titled "The role of affect, satisfaction, and internal drive on personal moral norms during COVID-19" by Besarta Veseli, Elena Koch, Meikel Soliman, Sabrina Sandner, Sinika Studte, and Michel Clement was accepted by ISBT Science...

A new paper titled "Validation of a Standardized Donor Health Questionnaire across Substances of Human Origin" by Sabrina Sandner,  Eva-Maria Merz, Katja van den Hurk, Marian van Kraaij, Christina Mikkelsen, Henrik Ullum, and Michel Clement...

The international exchange organization AIESEC is inviting to the online event "Volunteer Abroad after COVID-19" on December 8th, 2020 at 16:00. The event offers students the opportunity to gain insight into the preparation process for a...

A new paper titled "The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness" by Edlira Shehu, Nadia Abou Nabout, and Michel Clement was accepted by the International Journal of Research in Marketing.

A new paper titled "IDEA FORUM: The Impact of Subscription-Based Video on Demand on Traditional Distributors’ Value Chains and Business Models" by Michel Clement, Cord Otten, Rouven Seifert, Ole Kleinen, Mark B. Houston, Ekaterina V...