General Information
The Professorship of Marketing & Media at the Institute of Marketing is responsible for teaching and researching marketing-related issues with a special focus on media management.
The following courses are offered by the chair:
- Lecture: Marketing (Bachelor, 4th semester)
- Lecture: Media Management (Bachelor, elective for marketing)
- Lecture: Media Economics (Bachelor, elective for marketing)
- Seminar: Media Management (Bachelor, elective for marketing)
- Lecture: eBusiness (Master, elective for marketing)
- Seminar: eBusiness (Master, elective for marketing)