Final Theses

The Chair Marketing & Media regularly offers bachelor thesis topics. Applications for bachelor theses at the Institute of Marketing are submitted via STiNE every semester during fixed periods (April/May and October/November). You have the option of specifying preferences for individual professorships.

Application deadline is February 15^th and August 15^th.

We have a central allocation of the master's thesis in the marketing area. Information on the application can be found below.

Or you can send us an mail of application, including you curriculum vitae and and an overview of study achievements so far, including grading. In order to successfully plan of your master thesis, we advise you to contact us at an early stage and plan the length of the enclosure accordingly.

Central application for a master's thesis in marketing

Participating professorships:

• Chair of Marketing & Branding (Prof. Sattler)
• Chair of Marketing & Consumer Insight (Prof. Heitmann)
• Chair of Marketing & Media (Prof. Clement)
• Chair of Marketing & Pricing (Prof. Gedenk)
• SVI Endowed Chair of Dialog Marketing (Prof. Peters)

Application deadlines: 30.01., 30.04., 30.07., 30.10.

Application documents:

• curriculum vitae
• transcript of records
• preference list for professorships
• desired start date of the master thesis

Please send your application documents to: mkt-ma.bwl"AT"uni-hamburg.de. Incomplete applications are not taken into account.

Allocation: Professorships are allocated according to preferences and capacities. It is highly likely that you will be assigned a master's thesis if

• you study marketing as a major and
• your preference list includes all 5 professorships of the marketing area.

Further applications will be considered, provided that free capacities are available.

It is not possible to change between professorships once they have been allocated.

Topic: After the central assignment you agree on a topic with the professorship to which you have been assigned. In the case of the central master's thesis assignment, it may happen that you are given a random topic by the supervising professorship. If you have specific topic ideas, please contact one of the professors directly and do not apply for the central assignment.

Deadline for enrollment: Your master thesis must be registered at the latest within 3 months after allocation.