Chair of Marketing & Media
Welcome to the website of the Chair of Marketing & Media at the Faculty of Business Administration of the University of Hamburg.
The team conducts research in cooperation with colleagues from the Institute for Marketing, the DFG, the Research Center for Media and Communication, the GRC Blood Donation Service North-East and numerous national and international colleagues on the following topics:
- Marketing for international entertainment products (movies, music, books and games)
- Innovative media technologies and business models for digital products and services (social networks, peer-to-peer networks, interactive TV, streaming services)
- Customer management (de-marketing)
- Blood donor marketing
We are part of the Institute for Marketing, which includes the following chairs from the Faculty of Business Administration: