Professorship of Marketing & Media
Welcome to the website of the Professorship of Marketing & Media at the University of Hamburg Business School.
The team conducts research in cooperation with colleagues from the Institute for Marketing, the DFG, the Research Center for Media and Communication, the GRC Blood Donation Service North-East and numerous national and international colleagues on the following topics:
- Marketing for international entertainment products (movies, music, books and games)
- Innovative media technologies and business models for digital products and services (social networks, peer-to-peer networks, interactive TV, streaming services)
- Customer management (de-marketing)
- Blood donor marketing
We are part of the Institute for Marketing, which includes the following professorships from the Business School:
- Professorship of Marketing & Media (Prof. Dr. Michel Clement)
- Professorship of Marketing & Branding (Prof Dr. Henrik Sattler)
- Professorship of Marketing & Customer Insight (Prof. Dr. Mark Heitmann)
- Professorship of Marketing & Pricing (Prof. Dr. Karen Gedenk)
- Endowed professorship of Dialog Marketing (Prof. Dr. Kay Peters)