Marketing & Branding

The office hours will be cancelled on November 28, 2018. Therefore an additional drop-in session takes place on Tuesday, November 27, 2018 from 11.00 - 12.00. Appointment is not necessary.

The paper "Brand Positioning Based on Brand Image-Country Image Fit", which Henrik Sattler wrote together with K. Klein, F. Völckner, H. Bruno and P. Bruno, was accepted and will soon appear in the prestigious journal Marketing Science...

We are looking for a research assistant as of January 1, 2019 (or later). The duties of a research assistant include scientific services primarily in research and teaching. There is an opportunity for further academic training, in...