Marketing & Branding

Marketing Science, an A+ journal, will soon publish a new paper by Prof. Satter on the positioning of brands. The essay was written in cooperation with scientists from the University of Cologne.

Klein, K., F. Völckner, H. Bruno, H. Sattler...

We are looking for a research assistant as of January 1, 2019 (or later). The duties of a research assistant include scientific services primarily in research and teaching. There is an opportunity for further academic training, in...

The office hours will be cancelled on 17.10.18. The next drop-in session will take place on Wednesday, 24.10.18 from 11.00 - 12.00. Appointment is not necessary.