Marketing & Branding

Unilever Future Leaders League is a career event aimed at marketing students. Students develop a marketing strategy for a new, innovative home care product. Teams of three can apply by December 15, 2019 with a video message. Further...

We have currently announced several topics for master theses in the area of online shop design and consumer buzz. Details can be found here.

The PwC Markenstudie 2019 - Brands and Brand Evaluation in the Age of Digital Transformation - was once again produced in collaboration between PwC and Prof. Dr. Henrik Sattler, University of Hamburg. PwC and Prof. Dr. Henrik Sattler first...