Chair of Marketing & Branding
Welcome to the Chair of Marketing & Branding at the Faculty of Business Administration at the University of Hamburg.
The chair focuses on empirical and international research and teaching. Of particular importance is an exchange of knowledge between academia and practioneers, which is ensured by the Center for Brand Management and Marketing / Wissenschaftliches Zentrum für Markenmanagement und Marketing (ZMM) among others. Research results are published in high-ranking international and national journals.
Central areas of activity are brand management (e.g. brand strategic options, brand evaluation), media management (e.g. marketing of hedonic media products, effects of file sharing activities on the profitability of media offerings), price management (e.g. pricing behaviour of customers, pricing) as well as market and consumer research (e.g. preference measurement using HIT conjoint analysis).
We are part of the Institute of Marketing which consists of the following professorships:
Chair of Marketing & Branding (Prof Dr. Henrik Sattler)
Chair of Marketing & Customer Insight (Prof. Dr. Mark Heitmann)
Chair of Marketing & Media (Prof. Dr. Michel Clement)
Chair of Marketing & Pricing (Prof. Dr. Karen Gedenk)
SVI-endowed Chair of Dialogue Marketing (Prof. Dr. Kay Peters)