Bachelor/Master Theses

Students of Business Administration and International Business at the Bachelor's level must apply centrally for positions with Professors Clement, Gedenk, Heitmann, and Sattler (focus on Marketing) using an application form. There is a two-week application period in summer and winter. The application form and all important information about the application process can be found here.

If the final exam is taken in the summer semester, the application period begins at the end of April, and the latest registration date is October 31st.

If the final exam is taken in the winter semester, the application period begins at the end of October, and the latest registration date is April 30th.

Application for master’s theses at the Institute of Marketing (Professors Clement, Gedenk, Heitmann, Peters, and Sattler) is either made directly to the respective professor or centrally at predetermined dates. For the centralized master’s thesis allocation, you have the option to indicate preferences for individual professorships. Information about the application process can be found further below under "Central Master’s Thesis Allocation."

Please note the current regulation of the Academic Office regarding master’s theses, which requires immediate registration of the thesis after reaching 90 ECTS credits and simultaneously completing the fourth semester of studies. Questions about the topic, procedure, and supervision should therefore be clarified in advance. To ensure successful planning of your master’s thesis project, we recommend early contact and long-term planning of your exam workload.

Under the section "Current Calls for Master’s Theses" on this page, you may find areas in which we typically offer master’s thesis topics, as well as a sample selection of possible topics. This overview is not exhaustive and aims to give you an impression. If you are interested in one of these areas, please apply in writing via email and include the following documents:

- Curriculum vitae

- Overview of academic achievements so far, including transcripts

We will then coordinate possible master’s thesis topics with you.

Or you can send us an informal mail of application (philip.sander"AT"uni-hamburg.de). In the next step, we will ask you for various information, in order to find a topic that meets your expectations as closely as possible. We will then add you to our pool of interested students. As soon as you have sent us your documents and a topic in the fields of interest you have indicated is available, we will contact you by email.

Please note that due to the high demand at the Professorship, we cannot guarantee that we can offer you a master thesis supervision.

In principle, students can submit their own proposals for master's theses on the main research topics of the Professorship. However, we cannot guarantee that that we can supervise the master thesis.

The Hinweisblatt zur Erstellung von wissenschaftlichen Arbeiten (information sheet for the preparation of scientific papers) (pdf) must be considered.
 
Two different forms of master thesis are offered (see announcement of the respective topic):

Type A: 50 (+ 2 pages of tolerance) in the familiar style with the usual support in the form of counselling interviews.

Type B: Maximum 30 pages in the style of a scientific working paper. Type B is particularly suitable for gifted, scientifically interested students. In view of the difficulty of presenting a 6-month master thesis topic on 30 pages, we offer to read an initial version of the thesis. This must be handed in at least 6 weeks before the official submission date. Reading the first version does not represent a final correction, but serves to point out potential for improvement with regard to argumentation, common thread, comprehensibility. If the work is very good, there is the possibility of a joint conference publication (the Professorship has the right to further use the results).
 
The Professorship of Marketing & Branding at the Institute of Marketing offers intensive support and - with appropriate commitment and qualification - good grades.

There are no topics available at the moment. Please send proactive applications to Philip Sander(philip.sander"AT"uni-hamburg.de).

Central application for a master's thesis in marketing 

Participating professorships:

• Professorship of Marketing & Branding (Prof. Sattler)
• Professorship of Marketing & Consumer Insight (Prof. Heitmann)
• Professorship of Marketing & Media (Prof. Clement)
• Professorship of Marketing & Pricing (Prof. Gedenk)
• SVI Endowed Professorshipof Dialogue Marketing (Prof. Peters)

Application deadlines: 30.01., 30.04., 30.07., 30.10.

Application documents:

• curriculum vitae
• transcript of records
• preference list for professorships
• desired start date of the master thesis

Please send your application documents to: mkt-ma.bwl@uni-hamburg.de. Incomplete applications are not taken into account.

Allocation: Professorships are allocated according to preferences and capacities. It is highly likely that you will be assigned a master's thesis if

• you are studying marketing and
• your list of preferences includes all 5 professorships of the marketing area.

Further applications will be considered, provided that free capacities are available.

It is not possible to change between professorships once they have been allocated.

Topic: After the central assignment you agree on a topic with the professorship to which you have been assigned. In the case of the central master's thesis assignment, it may happen that you are given a random topic by the supervising professorship. If you have specific topic ideas, please contact one of the professors directly and do not apply for the central assignment.

Deadline for enrollment: Your master thesis must be registered at the latest within 3 months after allocation.

We regularly offer topics for bachelor and master theses.

When writing seminar papers and theses, the information sheet  "Hinweise zur Erstellung von wissenschaftlichen Arbeiten (pdf)" (information sheet for the preparation of scientific papers) must be considered. Further you have the possibility to use a template [DOCX] , which helps you to handle the formal aspects of your thesis.