Here you will find the courses offered in marketing.
Specialisation marketing in the bachelor's programme
- 30 credits, including the seminar module, have to be acquired in marketing.
- Normally six marketing lectures are offered in the course of a teaching year.
- Wide range of seminars.
- Courses by visiting lecturers are offered on a regular basis.
Specialisation marketing in the master's programme
- Subject: 24 credits
- The lecture "Marktforschung" is a useful addition from the area "methods".
Seminars in the master's programme
- Each semester with changing marketing topics
- Interesting as well as relevant preparation for master thesis
- Seminar-like course forms possible by choosing the courses "Kolloquium Marketing", "Aktuelle Probleme im Marketing" or "Aktuelle Probleme der Unternehmensgründung".