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Marketing & Branding
Marketing & Branding

Photo: UHH/Appelt

Major Marketing

Here you will find the courses offered in marketing. 

Specialisation marketing in the bachelor's programme

  • 30 credits, including the seminar module, have to be acquired in marketing.
  • Normally six marketing lectures are offered in the course of a teaching year.
  • Wide range of seminars.
  • Courses by visiting lecturers are offered on a regular basis.

Specialisation marketing in the master's programme

  • Subject: 24 credits
  • The lecture "Marktforschung" is a useful addition from the area "methods".

Seminars in the master's programme

  • Each semester with changing marketing topics
  • Interesting as well as relevant preparation for master thesis
  • Seminar-like course forms possible by choosing the courses "Kolloquium Marketing", "Aktuelle Probleme im Marketing" or "Aktuelle Probleme der Unternehmensgründung".

Marketing Certificate

  • If, in addition to choosing the Marketing Focus in your Free Elective (24 LP), you choose only courses from the Marketing Focus, you may receive from us an additional certificate to your transcript attesting to a special emphasis within your degree program in Marketing.

    For the issuance of the certificate, please send your Transcript of Records (ToR) to philip.sander@uni-hamburg.de.