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Marketing & Branding
Marketing & Branding

Photo: UHH/Appelt

Major Marketing

Here you will find the courses offered in marketing. 

Specialisation marketing in the bachelor's programme

  • 30 credits, including the seminar module, have to be acquired in marketing.
  • Normally six marketing lectures are offered in the course of a teaching year.
  • Wide range of seminars.
  • Courses by visiting lecturers are offered on a regular basis.

Specialisation marketing in the master's programme

  • Subject: 24 credits
  • The lecture "Marktforschung" is a useful addition from the area "methods".

Seminars in the master's programme

  • Each semester with changing marketing topics
  • Interesting as well as relevant preparation for master thesis
  • Seminar-like course forms possible by choosing the courses "Kolloquium Marketing", "Aktuelle Probleme im Marketing" or "Aktuelle Probleme der Unternehmensgründung".