Alumni

Sabine Meyer

Assistant at the Institute of Marketing 2003 - 2023

Dr. Jennifer Zeißler 

Dissertation topic: „Essays on knowledge assets in marketing - Implications for distribution and communication management“

Research assistant at the Institute of Marketing 2019 - 2022

Dr. Carolin Haiduk

Dissertation topic: Managing Brands in Social Consumption Settings

Research assistant at the Institute of Marketing 2018 - 2021

Prof. Dr. Jochen Hartmann, University of Groningen

Dissertation topic: Machine Learning Methods for Data-Driven Marketing

Research assistant / Postdoc at the Institute of Marketing 2017 - 2021

Dr. Jan-Frederik Gräve

Dissertation topic: Managing Brands in the Digital Era

Research assistant at the Institute of Marketing 2016 - 2019

Dr. Marius Johnen

Dissertation topic: Consumer-Brand Interactions in Social Media

Research assistant at the Institute of Marketing 2015 - 2019

Meike Farsky

Research assistant at the Institute of Marketing 2015 - 2019

Prof. Dr. Timo Mandler, Toulouse Business School

Dissertation topic: Managing Brands in International Markets

Research assistant at the Institute of Marketing 2014 - 2018

Carsten Ovens

Research assistant at the Institute of Marketing 2015 - 2018

Dr. Kristina Blinda

Dissertation topic: Essays on Strategic Services Marketing

Research assistant at the Institute of Marketing 2013 - 2017

Dr. Isabel Victoria Villeda

Post-doctoral researcher at the Institute of Marketing 2012 - 2015

Catharina Strahl

Research assistant at the Institute of Marketing 2014 - 2015

Dr. Juliane Mathys

Dissertation topic: Managing Entertainment Brands

PhD student at the Institute of Marketing 2010 - 2014

Dr. Julia Trede

Dissertation topic: Organisationaler Charakter & organisationales Lernen - Eine prozessorientierte Analyse mittelständischer Unternehmen

Research assistant at the Institute of Marketing 2010 - 2014

Dr. Marleen Relling

Dissertation topic: Managing Social Network Brand Communities

Research assistant at the Institute of Marketing 2010 - 2014

Dr. Carsten Erfgen

Dissertation topic: Brand Communication Using Celebrity Endorsement

Research assistant at the Institute of Marketing 2008 - 2013
 

 

Dr. Nicole Wechsung (geb. Martin)

Dissertation topic: Brands and Customers as Drivers of Firm Value

Research assistant at the Institute of Marketing and Media 2008 - 2012
 

 

Dr. Rebecca Hertl (geb. Heuke)

Dissertation topic: Essays on the Effectiveness of Advertising and Branding

Research assistant at the Institute of Marketing and Media 2008 - 2012
 

 

Prof. Dr. Oliver Schnittka, University of Southern Denmark

Dissertation topic: Brand Image Effects of Sponsorships

Research assistant at the Institute Marketing and Media 2007 - 2013

Prof. Dr. Sebastian Zenker, Copenhagen Business School

Dissertation topic: Cities as Brands: Quantifying Effects in Place Marketing

Phd student at the Institute of Marketing and Media 2007 - 2010

Anita Flitner

Research assistant at the Institute of Marketing and Media 2007 - 2008
 

 

Prof. Dr. Edlira Shehu, Copenhagen Business School

Dissertation topic: Essays zur Analyse des Konsumentenverhaltens 

Research assistant at the Institute of Marketing and Media 2005 - 2007
 

 

Dr. Claudia Hatje (geb. Riediger)

Dissertation topic: Erfolgsbeurteilung markenstrategischer Optionen

PhD student at the Institute of Marketing and Media 2005 - 2008

Dr. Mario Farsky

Dissertation topic: Markenimagemessung

Research assistant at the Institute of Marketing and Media 2004 - 2008 

 

Prof. Dr. Felix Eggers, University of Groningen

Dissertation topic: Präferenzmessung zur Prognose und Erklärung des Markterfolgs unter besonderer Berücksichtigung von Preis und Marke

Research assistant at the Institute of Marketing and Media 2004 - 2008

Prof. Dr. Franziska Völckner, Universität zu Köln

Dissertation topic: Neuprodukterfolg bei kurzlebigen Konsumgütern: Eine empirische Analyse der Erfolgsfaktoren von Markentransfers

Research assistant at the Institute of Marketing and Media 2000 - 2007

Dr. Sonja Schüerhoff

Dissertation topic: Erfolgsfaktoren von Markentransfers im Dienstleistungsbereich

Research assistant at the Institute of Marketing and Media 2003 - 2006 

 

Dr. Christian Reinstrom

Dissertation topic: Steuerung des Markentransfererfolgs

Research assistant at the Institute of Marketing and Media 2003 - 2006
 

 

Dr. Gwen Kaufmann

Dissertation topic: Rückwirkungen von Markentransfers auf die Muttermarke - Messmethoden und empirische Befunde

Research assistant at the Institute of Marketing and Media 2002 - 2006
 

 

Dr. Thomas Nitschke

Dissertation topic: Präferenzmessung in der Online Medien-Distribution: Sharing-Verhalten und Zahlungsbereitschaften für Filme im Internet

Research assistant at the Institute of Marketing and Media 2000 - 2004 

 

Dr. Adriane Hartmann

Dissertation topic: Kaufentscheidungsprognose auf Basis von Befragungen - Modelle, Verfahren und Beurteilungskriterien

Research assistant at the Institute of Marketing and Media 2000 - 2004 

Dr. Imke Wessel

Dissertation topic: Beurteilung von Markenstrategien im Outfitbereich 2004

Prof. Dr. Lars-Gunnar Frahm, ISM International School of Management

Dissertation topic: Markenbewertung - ein empirischer Vergleich von Bewertungsmethoden und Markenwertindikatoren

Dr. Nils Andres

Dissertation topic: Ausstrahlungseffekte beim Co-Branding: Eine verhaltenstheoretisch-empirische Analyse am Beispiel eines realen Produkttests kurzlebiger Konsumgüter 2003

Research assistant at the Institue of Marketing and Media 2000 - 2003 

Dr. Denise Dahlhoff

Dissertation topic: Marketing-Related Motives of Mergers & Acquisitions: The Perspective of the U. S. Food Industry

Dr. Markus Wilken

Dissertation topic: Marketing-Management in der Großflugzeugindustrie

Dr. Olaf Ernst

Dissertation topic: Multimediale versus abstrakte Produktpräsentationsformen bei der Adaptiven Conjoint-Analyse: Ein empirischer Validitätsvergleich

Prof. Dr. Susanne Hensel-Börner, Hamburg School of Business Administration

Dissertation topic: Validität computergestützter hybrider Conjoint-Analysen

Research assistant at the Unilever-Stiftungslehrstuhl für ABWL, Marketing und Handel at the Friedrich-Schiller-Universität Jena 1996 - 1999

 

Dr. Grit Zatloukal

Dissertation topic: Erfolgsfaktoren von Markentransfers

Research assistant at the Unilever-Stiftungslehrstuhl für ABWL, Marketing und Handel at the Friedrich-Schiller-Universität Jena 1995 - 2000