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Marketing & Branding
Marketing & Branding

Photo: UHH/Appelt

Teaching

The Chair of Marketing & Branding at the Institute of Marketing (Prof. Dr. Henrik Sattler) is responsible for teaching and researching marketing-related issues with a special focus on brand management.

The chair offers the following courses:

Lecture: Marketing (bachelor, detailed information see bachelor module handbook)
Lecture: Markenpolitik (brand management) (master, elective for marketing)
Lecture: Unternehmensplanspiel (strategic marketing simulation game) (bachelor, elective for marketing )
Lecture: Handels- und Dienstleistungsmarketing (trade and service marketing) (bachelor, elective for marketing)
Seminar: Markenpolitik (brand management) (master, elective for marketing)

University Kiel Students

Students of the University of Kiel have to register before the semester starts. A participation in an exam without registration is not possible. Please contact the academic office for further information.