Johanna Lorenz
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Research associate
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Brief Info
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05/2021 – present: Research Associate and PhD Student at the Professorship for Information Systems and Digital Innovation (Prof. Recker) at the Universität Hamburg
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10/2018 – 03/2019: Working Student at Engel & Völkers AG, Hamburg
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01/2018 – 06/2018: Content Marketing Manager at Otto (GmbH & CO KG), Hamburg
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07/2017 – 12/2017: Internship at Otto (GmbH & CO KG), Hamburg
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10/2018 – 12/2020: Master of Science (M.Sc.), Business Administration, Universität Hamburg
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10/2013 – 01/2017: Bachelor of Science (B.Sc.), Business Administration, Universität Hamburg
Research Interests
- Digital Innovation of experiential offerings within the "Experience Economy"
- The desgin of immersive-systems mediated physical-digital experiences
- Offering architectures of digitalized experiences
- Value creation and value capture with physical-digital experiential offerings
- Privacy-decision making in highly immersive online environments
- Bodily digital devices and somatic entanglements within the "Internet of Bodies (IoB)"
Publications
2024
Creating and Capturing Value with Physical-Digital Experiential Consumer Offerings. J. Lorenz. L, Chandra-Kruse, J. Recker. Published:Journal articles: Journal of Management Information Systems, Vol. 41, 3, 779-811. DOI: 10.1080/07421222.2024.2376386
2023
Value Creation and Value Capture with Digitalized Experiential Offerings. J. Lorenz, L. Chandra-Kruse, J. Recker. Published:Conference contribution - Article for conference in: ECIS 2023 Research Papers
Where Digital Innovation Meets The Human Body: Somatic IS Artifacts and Entanglements. J. Lorenz, J. Recker. Published:Conference contribution - Article for conference in: PACIS 2023 Proceedings