Hamburg Research Seminar Marketing and Media
The Institute for Marketing focuses on research and offers specific research seminars. The seminars unite different experts and offer a platform for discussion of research work. Three renowned marketing and media experts will present their research projects at the seminars. In addition, workshops are held in which the institute's current dissertations and habilitation projects are presented.
The research seminars promote the exchange of new results and methodological knowledge in the areas of marketing and media management research. They are aimed at both scientists and general experts who focus on quantitative and / or empirically oriented marketing and media research. In addition, they serve to establish and maintain a scientific network in Hamburg with well-known colleagues from the international scientific community.
External guests from other universities or from industry are very welcome!