Dr. Leonard Rackowitz
Photo: Boris Rostami
Research Associate
Address
Universität Hamburg
Marketing & Media
Moorweidenstraße 18
20148 Hamburg
Office
Room: 3011
Office hours
- At all times after registration by email
Contact
Tel: +49 40 42838 8708
Fax: +49 40 42838 8722
Key aspects of activity
- Social influences (e.g. trends, word-of-mouth) on behavior
Teaching
- Tutorial to lecture Media Management (B.Sc.)
- Tutorial to lecture eBusiness (M.Sc.)
- Tutorial to colloquium of social psychological theories in marketing (M.Sc.)
- Seminar Media Management (B.Sc.)
- Seminar eBusiness (M.Sc.)
- Supervision of Theses (B.Sc. and M.Sc.)
CV
11/2015 - present: PhD Student at the Chair of Marketing & Media (Prof. Clement) at the University of Hamburg
09/2012 – 10/2015: Consultant and Senior Consultant at Simon-Kucher & Partners, Cologne, Germany
10/2006 – 03/2012: Studies of Business Engineering at the Karlsruhe Institute of Technology (KIT), Dipl.-Wi.-Ing.
05/2011 – 07/2011: Intern at Simon-Kucher & Partners, Cologne, Germany
09/2010 – 01/2011: Intern at Procter & Gamble International Operations SA., Geneva, Switzerland
09/2009 – 01/2010: Exchange semester at the Universidad Carlos III de Madrid, Spain
04/2009 – 08/2009: Intern at Hugo Boss AG, Metzingen, Germany