Besarta Veseli, M.Sc.

Photo: Boris Rostami
Research Associate
Address
Office
Office hours
- At all times after registration by email
Contact
Key aspects of activity
- Prosocial Behavior
- Blood Donation Marketing & Donor Management
- Automated Communication & Personal Voice Assistants
- Trends & Information Diffusion
Teaching
- Tutorial to lecture Media Management (B.Sc.)
- Tutorial to lecture Media Economics (B.Sc.)
- Tutorial to lecture eBusiness (M.Sc.)
- Tutorial to colloquium of social psychological theories in marketing (M.Sc.)
- Seminar Media Management (B.Sc.)
- Seminar Trends & Fashion (B.Sc.)
- Seminar eBusiness (M.Sc.)
- Supervision of Theses (B.Sc. and M.Sc.)
Publications
- Veseli, Besarta, Sabrina Sandner, Sinika Studte, and Michel Clement (2022), “The Impact of COVID-19 on Blood Donations”, PLoS ONE, 17 (3): e0265171. Publication
- Shehu, Edlira and Clement, Michel and Winterich, Karen Page and Veseli, Besarta (2021), "Retain Donors by Sharing Past Donation Use: Evidence from Red Cross Blood Donors". Available at SSRN: SSRN-Link or DOI-Link
- Veseli, Besarta, Elena Koch, Meikel Soliman, Sabrina Sandner, Sinika Studte, and Michel Clement (2021): The role of affect, satisfaction, and internal drive on personal moral norms during COVID-19, ISBT Science Series, 16(2), 158-167. Publication
CV
02/2018 - present: PhD student and research associate, Chair of Marketing & Media (Prof. Clement), University of Hamburg
10/2013 - 12/2017: Master of Science (M.Sc.), Business Administration (Marketing, Business Management), University of Hamburg
07/2015 - 07/2016: Commercial, iTunes International I Business Development, Apple UK, London
03/2015 - 06/2015: Paid Memberships Business I Analytics; Marketing, XING AG, Hamburg
04/2014 - 02/2015: Paid Memberships Business I Marketing, XING AG, Hamburg
06/2013 - 02/2014: Research & Predictive Modelling, Chair of Marketing & Media in co-operation with CinemaxX Entertainment GmbH & Co. KG, Hamburg
10/2009 - 04/2013: Bachelor of Science (B.Sc.), Business Administration (Statistics, Media Management), University of Hamburg
08/2012 - 02/2013: eCommerce & Business Development I Internship, Warner Music Germany, Hamburg