Welcome to the team: Antonia Leiße

13 January 2023, by Levent Uyar

With her academic background in health sciences, Antonia Leiße will join the Chair of Marketing and Media. She completed her academic career at the University of Bielefeld in Public Health (B.Sc./ M.Sc.) and gained professional experience as a research assistant at the University of Bielefeld and at the University of Witten/Herdecke. In the context of these activities, she was able to gain experience in the study of vaccination readiness in COVID-19. Her doctoral thesis, which is funded by the German Red Cross, will focus on the motives and barriers and the influence of marketing measures on prosocial behavior in the context of blood donation. In the project she will work together with Besarta Veseli and Elena Koch under the supervision of Prof. Dr. Michel Clement. The scholarship holder is looking forward to an interdisciplinary exchange in which she will benefit from the expertise of the chair.