Hedonic Media Marketing Workshop
The Hedonic Media Marketing workshop takes place several times per year. Then, all participating lead and junior researchers discuss the progress of the projects. In addition, our international fellows are offering on-topic events for PhD students and postdocs.
On an annual basis, we also invite our Thought Leader Board for Hedonic Media Marketing to join the discussions. These members provide valuable feedback for our projects and contribute their own practical experience, e.g. with presentations.
Hedonic Media Marketing Conference
In addition to our internal workshops, we regularly organize the Hedonic Media Marketing Conference, providing our lead researchers and members of our Thought Leader Board the opportunity to exchange their insights with other experts from both the academic and the business world.
Thus, in February 2016 we hosted a pre-conference for the American Marketing Association’s Winter Academic Conference in Las Vegas. In September 2016 we co-hosted the conference BigData.BigMovie in Potsdam and Berlin. Next March we will also organize a public event during the Online Marketing Rockstars in Hamburg.
More events of our research unit
Moreover, existing formats of our lead researchers are utilized to communicate our results and to foster the exchange of thoughts. One of these formats is the (Hamburg-Cologne) Marketing Research Camp, established in 2005. The aim is to bring well-known international researchers together and to provide a platform for intense conversations on new research topics.
For our junior researchers we offer advanced training opportunities on a regular basis. Please find more details about these events under current news.