Dr. Alexa Burmester, Junior Researcher at DFG Research "How Social Media is Changing Marketing" and Prof. Dr. Uwe Hasenbrink, Director of the Leibniz Institute for Media Research, gave the Hamburger Abendblatt a detailed interview on this...

Münster and Hamburg

The DFG research group has published a scientific report on the usage of social media in Germany and its implications for society. The “Social Media & Society Report 2019”, which is co-authored by Alegra Kaczinski...

At the beginning of July, the research group met for another workshop. The group came together for the first time in Münster at the Westfälische Wilhelms-Universität, where the lead researchers Thorsten Hennig-Thurau and Ann-Kristin Kupfer...