The research group “How social media is changing marketing” has been extended for another three years after a successful review by the German Research Foundation (DFG), with a total funding of 4 million Euros. Thus, on 19th June, a kick-off...

Digital social media, such as Facebook, Twitter, Spotify, and YouTube, become increasingly important in shaping our behavior as consumers and as citizens. They change the nature of social interactions, especially in terms of a significantly...

Schmidt-Stölting, Christina, Michel Clement, Steven Wu, and Sönke Albers (2018): Sales forecasting of New Entertainment Media Products - Comparing diffusion based and simple success factor based sales forecasting models to management...