The work of the research group has resulted in a further publication. The paper "When pushing back is good: the effectiveness of brand responses to social media complaints" by Marius Johnen and Oliver Schnittka was accepted for publication...

The members of our research group met at the end of March for their first workshop of the year in Hamburg. Hannes Datta from Tilburg University was welcomed as a guest and accompanied the workshop with a doctoral course and a presentation.

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Ann-Kristin Kupfer and Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the best article published in the Journal of the Academy of Marketing Science, one of...