The DFG Research Group welcomes a new International Fellow: Oded Netzer from Columbia University in New York.

Oded Netzer is one of the world's leading researchers in the field of quantitative consumer research. In particular, he focuses on...

At the beginning of November, our research group came together for a workshop at the University of Cologne. As a focus of the two-day program, ongoing research projects were presented by our PhD students and intensively discussed within the...

The research group achieved another publication success. Jochen Hartmann, Juliana Huppert, Christina Schamp, and Mark Heitmann published their paper on “Comparing automated text classification methods” in the International Journal of...