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DFG Research Group: How social media is changing marketing
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News

9 January 2023|DFG-FG 1452

New Generation Marketing: Prof. Dr. Jochen Hartmann (TUM)

Recently, absatzwirtschaft, one of Germany's leading journals catering to marketing professionals, named Prof. Dr. Jochen Hartmann among the "New Generation Marketing" talents of 2022. In January 2023, Jochen joined the Technical University...

1 November 2022|DFG-FG 1452

Economics of the Music Industry Conference in Hamburg

Join us for the latest research and management insights on emerging topics in the music industry in Hamburg, Germany (1-2 Dec 2022). Submit your papers (or extended abstracts) about music platforms, live events, new technologies, marketing...

authors' pictures

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30 June 2022|DFG-FG 1452

Best Paper Award and Best Paper Presentation Award for members of research group

The project focuses on current challenges in the news industry. For years, publishers experienced a steady decline in print...

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