Digital social media, such as Facebook, Twitter, Spotify, and YouTube, become increasingly important in shaping our behavior as consumers and as citizens. They change the nature of social interactions, especially in terms of a significantly...

Schmidt-Stölting, Christina, Michel Clement, Steven Wu, and Sönke Albers (2018): Sales forecasting of New Entertainment Media Products - Comparing diffusion based and simple success factor based sales forecasting models to management...

On Tuesday, July 18, the DFG research unit „How Social Media is Changing Marketing“ kindly invites all PhD students to a PhD course on „Excellence in Publishing“ and a research talk on Retailer Mobile Apps with Prof. Dr. Harald van Heerde.
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