The DFG research group will co-organize the upcoming Mallen Conference at the end of September. The Mallen Conference is an exclusive selective annual meeting of global leading scholars who are excited by the business and economics of film...

At the beginning of September, one of our lead researchers Thorsten Hennig-Thurau (University of Münster) and our international fellow Mark Houston (Texas Christian University) will release their new book “Entertainment Science. Data...

Recently, two papers from our research group have been accepted and published in leading academic journals.

In their paper "The Role of the Partner Brand’s Social Media Power in Brand Alliances", Ann-Kristin Kupfer, Nora Pähler vor der...