The new year begins with another publication success of the research group. Petra Schulz, Edlira Shehu, and Michel Clement wrote a paper on the influence of firm- and consumer-induced communication on the returns and profitability of...

The DFG Research Group welcomes a new International Fellow: Oded Netzer from Columbia University in New York.

Oded Netzer is one of the world's leading researchers in the field of quantitative consumer research. In particular, he focuses on...

At the beginning of November, our research group came together for a workshop at the University of Cologne. As a focus of the two-day program, ongoing research projects were presented by our PhD students and intensively discussed within the...