DFG Research Group: How social media is changing marketing : Faculty of Business Administration : Universität Hamburg

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1 February 2022|DFG-FG 1452

New Publication at Journal of Marketing Research: Brand Selfie Paper Among Top 3 Most Read Articles

“The Power of Brand Selfies” appeared in the December 2021 Issue of the Journal of Marketing Research. The paper now ranks among...

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25 January 2022|DFG-FG 1452

„When Allyship Messages Empower the Disadvantaged”: Edith Shalev (Open University of Israel)

On January 21, 2022, the DFG research unit was happy to welcome Edith Shalev (Assistant Professor at the Open University of...

11 January 2022|DFG-FG 1452

“Winning the Attention Race”: DFG Research Unit Welcomes Ryan Dew (Wharton)

End of 2021, the DFG research unit was happy to welcome Ryan Dew (Wharton) as a guest speaker. Ryan presented a timely research project titled Winning the Attention Race: Analyzing Video Popularity and Content Evolution on TikTok (together...

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