At the beginning of July, the research group met for another workshop. The group came together for the first time in Münster at the Westfälische Wilhelms-Universität, where the lead researchers Thorsten Hennig-Thurau and Ann-Kristin Kupfer...

Efforts of the research group have culminated in a further scientific publication. The manuscript “Sales estimations in the book industry – comparing management predictions with market response models in the children’s book market” by Cord...

The research group received another prestigious award. Nele Hansen, Ann-Kristin Knapp and Thorsten Hennig-Thurau won the "IJRM Best Paper Award" at the end of this year's EMAC in Hamburg. Their article "Brand crises in the digital age: The...