The members of our research group met at the end of March for their first workshop of the year in Hamburg. Hannes Datta from Tilburg University was welcomed as a guest and accompanied the workshop with a doctoral course and a presentation.

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Ann-Kristin Kupfer and Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the best article published in the Journal of the Academy of Marketing Science, one of...

The new year begins with another publication success of the research group. Petra Schulz, Edlira Shehu, and Michel Clement wrote a paper on the influence of firm- and consumer-induced communication on the returns and profitability of...