Efforts of the research group have culminated in a further scientific publication. The manuscript “Sales estimations in the book industry – comparing...
The research group received another prestigious award. Nele Hansen, Ann-Kristin Knapp and Thorsten Hennig-Thurau won the "IJRM Best Paper Award" at...
In the run-up to this year's EMAC Conference, the DFG research group organised its own Pre-Conference. The event was entitled "Understanding customers...
The work of the research group has resulted in a further publication. The paper "When pushing back is good: the effectiveness of brand responses to...
The members of our research group met at the end of March for their first workshop of the year in Hamburg. Hannes Datta from Tilburg University was...
Ann-Kristin Kupfer and Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the...
The new year begins with another publication success of the research group. Petra Schulz, Edlira Shehu, and Michel Clement wrote a paper on the...
The DFG Research Group welcomes a new International Fellow: Oded Netzer from Columbia University in New York.
Oded Netzer is one of the world's...
At the beginning of November, our research group came together for a workshop at the University of Cologne. As a focus of the two-day program, ongoing...
The research group achieved another publication success. Jochen Hartmann, Juliana Huppert, Christina Schamp, and Mark Heitmann published their paper...
At the end of September, numerous members of our DFG research group attended the annual Mallen Conference. For the first time in Europe, the...
Another high-ranking publication has emerged from the research group. The paper "Brand crises in the digital age" by Nele Hansen, Ann-Kristin Kupfer...
The DFG research group will co-organize the upcoming Mallen Conference at the end of September. The Mallen Conference is an exclusive selective annual...
At the beginning of September, one of our lead researchers Thorsten Hennig-Thurau (University of Münster) and our international fellow Mark Houston...
Recently, two papers from our research group have been accepted and published in leading academic journals.
In their paper "The Role of the Partner...
The research group “How social media is changing marketing” has been extended for another three years after a successful review by the German Research...
Digital social media, such as Facebook, Twitter, Spotify, and YouTube, become increasingly important in shaping our behavior as consumers and as...
On Tuesday, July 18, the DFG research unit „How Social Media is Changing Marketing“ kindly invites all PhD students to a PhD course on „Excellence in...
On Friday July 14, the DFG research unit „How Social Media is Changing Marketing“ kindly invites all PhD students to a luncheon research talk with...
This winter semester the Institute for Marketing welcomes Prof. Dr. Tammo Bijmolt, University of Groningen, who complements the Institute in research...
