Current News

Beginning of October, the DFG research unit hosted the third virtual workshop of 2020. The unifying theme of the meeting was "Generating Insights from...

Jan-Michael Becker, one of our junior research fellows, joined the Department of Marketing at the BI Norwegian Business School as an Associate...

Beginning of July, the DFG research group convened virtually for the second workshop of 2020. The theme of the meeting was: "How Corona is Changing...

Beginning of December, the DFG research group met in Hamburg for the last workshop of 2019. The research group was happy to welcome Professor Arun Rai...

Dr. Alexa Burmester, Junior Researcher at DFG Research "How Social Media is Changing Marketing" and Prof. Dr. Uwe Hasenbrink, Director of the Leibniz...

Münster and Hamburg

The DFG research group has published a scientific report on the usage of social media in Germany and its implications for society...

At the beginning of July, the research group met for another workshop. The group came together for the first time in Münster at the Westfälische...

Efforts of the research group have culminated in a further scientific publication. The manuscript “Sales estimations in the book industry – comparing...

The research group received another prestigious award. Nele Hansen, Ann-Kristin Knapp and Thorsten Hennig-Thurau won the "IJRM Best Paper Award" at...

In the run-up to this year's EMAC Conference, the DFG research group organised its own Pre-Conference. The event was entitled "Understanding customers...

The work of the research group has resulted in a further publication. The paper "When pushing back is good: the effectiveness of brand responses to...

The members of our research group met at the end of March for their first workshop of the year in Hamburg. Hannes Datta from Tilburg University was...

Ann-Kristin Kupfer and Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the...

The new year begins with another publication success of the research group. Petra Schulz, Edlira Shehu, and Michel Clement wrote a paper on the...

The DFG Research Group welcomes a new International Fellow: Oded Netzer from Columbia University in New York.

Oded Netzer is one of the world's...

At the beginning of November, our research group came together for a workshop at the University of Cologne. As a focus of the two-day program, ongoing...

The research group achieved another publication success. Jochen Hartmann, Juliana Huppert, Christina Schamp, and Mark Heitmann published their paper...

At the end of September, numerous members of our DFG research group attended the annual Mallen Conference. For the first time in Europe, the...

Another high-ranking publication has emerged from the research group. The paper "Brand crises in the digital age" by Nele Hansen, Ann-Kristin Kupfer...