The new year begins with another publication success of the research group. Petra Schulz, Edlira Shehu, and Michel Clement wrote a paper on the...
The DFG Research Group welcomes a new International Fellow: Oded Netzer from Columbia University in New York.
Oded Netzer is one of the world's...
At the beginning of November, our research group came together for a workshop at the University of Cologne. As a focus of the two-day program, ongoing...
The research group achieved another publication success. Jochen Hartmann, Juliana Huppert, Christina Schamp, and Mark Heitmann published their paper...
At the end of September, numerous members of our DFG research group attended the annual Mallen Conference. For the first time in Europe, the...
Another high-ranking publication has emerged from the research group. The paper "Brand crises in the digital age" by Nele Hansen, Ann-Kristin Kupfer...
The DFG research group will co-organize the upcoming Mallen Conference at the end of September. The Mallen Conference is an exclusive selective annual...
At the beginning of September, one of our lead researchers Thorsten Hennig-Thurau (University of Münster) and our international fellow Mark Houston...
Recently, two papers from our research group have been accepted and published in leading academic journals.
In their paper "The Role of the Partner...
The research group “How social media is changing marketing” has been extended for another three years after a successful review by the German Research...
Digital social media, such as Facebook, Twitter, Spotify, and YouTube, become increasingly important in shaping our behavior as consumers and as...
On Tuesday, July 18, the DFG research unit „How Social Media is Changing Marketing“ kindly invites all PhD students to a PhD course on „Excellence in...
On Friday July 14, the DFG research unit „How Social Media is Changing Marketing“ kindly invites all PhD students to a luncheon research talk with...
This winter semester the Institute for Marketing welcomes Prof. Dr. Tammo Bijmolt, University of Groningen, who complements the Institute in research...
Our DFG research unit joined Facebook with its own page.
The aim is to reach a broader audience beyond the social media and marketing research...
Our DFG research unit proudly hosts the Hamburg-Cologne Marketing Camp 2016 at the University of Hamburg, October 25 & 26.
Established in 2005, the...
Our research unit recently published a new paper. Prof. Dr. Michel Clement (University of Hamburg), Julian Hofmann (Normandy Business School)...
On August 10, Prof. Dr. Martin Spann will give a lecture on „Mobile Marketing“ at the University of Hamburg. We will start at 16h, room 2.16...
The paper “Managing brands in the social media environment” by Sonja Gensler, Franziska Völckner (member of our research unit), Yuping Liu-Thompkins...
The Journal of Business Research recently published a new paper of our research unit. Current takeovers as Tumblr and Instagram show the enormous...
