Current News

22 November 2021|DFG-FG 1452

Ann-Kristin Kupfer appointed full professor at the KIT

We are happy to announce that Ann-Kristin Kupfer, a scholar of this DFG group, was appointed full professor at the KIT (Karlsruhe Institute of...

26 July 2021|DFG-FG 1452

DFG Research Unit Welcomes Alexander Mafael (SSE) for Social Media Guest Talk

In July, the DFG research unit hosted the third virtual workshop of 2021. The participants had the opportunity to listen to and discuss two insightful...

26 May 2021|DFG-FG 1452

New Release: Reliable Sentiment Analysis Tool for Social Media Research

Drawing on insights and data sets from a large-scale meta-analysis (>200 papers from the field of computer science), Heitmann et al. (2020) release a...

10 May 2021|DFG-FG 1452

Time-Series Analysis for Applied Research

Photo: private

Shortly after the second virtual DFG workshop of 2021, we were happy to welcome Prof. Anatoli Colicev from Bocconi University. Anatoli hosted a...

10 May 2021|DFG-FG 1452

"InnoVAE: Using Generative AI to Identify Breakthrough Innovation"

Photo: private

In April, the DFG research unit hosted the second virtual workshop of 2021

The participants had the opportunity to listen to and discuss three...

18 January 2021|DFG-FG 1452

Shunyuan Zhang (HBS) Joins DFG Research Seminar

Photo: private

Beginning of January, the DFG research unit hosted the first virtual workshop of 2021.

The participants had the opportunity to listen to and discuss...

12 October 2020|DFG-FG 1452

Generating Insights from Unstructured Data

Photo: private

Beginning of October, the DFG research unit hosted the third virtual workshop of 2020. The unifying theme of the meeting was "Generating Insights from...

5 October 2020|DFG-FG 1452

Congratulations!

Jan-Michael Becker, one of our junior research fellows, joined the Department of Marketing at the BI Norwegian Business School as an Associate...

6 July 2020|DFG-FG 1452

"How Corona is Changing Marketing"

Photo: private

Beginning of July, the DFG research group convened virtually for the second workshop of 2020. The theme of the meeting was: "How Corona is Changing...

26 August 2019|DFG-FG 1452

DFG Research Group publishes first "Social Media & Society Report 2019"

Münster and Hamburg

The DFG research group has published a scientific report on the usage of social media in Germany and its implications for society...

8 July 2019|DFG-FG 1452

Research workshop in Münster

At the beginning of July, the research group met for another workshop. The group came together for the first time in Münster at the Westfälische...

4 June 2019|DFG-FG 1452

IJRM Best Paper Award for members of research group

The research group received another prestigious award. Nele Hansen, Ann-Kristin Knapp and Thorsten Hennig-Thurau won the "IJRM Best Paper Award" at...

30 May 2019|DFG-FG 1452

Pre-conference as part of EMAC 2019 in Hamburg

In the run-up to this year's EMAC Conference, the DFG research group organised its own Pre-Conference. The event was entitled "Understanding customers...

21 May 2019|DFG-FG 1452

New publication in JAMS

The work of the research group has resulted in a further publication. The paper "When pushing back is good: the effectiveness of brand responses to...

28 February 2019|DFG-FG 1452

Members of research group win prestiguious JAMS Best Paper Award

Ann-Kristin Kupfer and Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the...

21 January 2019|Publication