Current News9 January 2023|DFG-FG 1452New Generation Marketing: Prof. Dr. Jochen Hartmann (TUM)Recently, absatzwirtschaft, one of Germany's leading journals catering to marketing professionals, named Prof. Dr. Jochen Hartmann among the "New...1 November 2022|DFG-FG 1452Economics of the Music Industry Conference in HamburgJoin us for the latest research and management insights on emerging topics in the music industry in Hamburg, Germany (1-2 Dec 2022). Submit your...30 June 2022|DFG-FG 1452Best Paper Award and Best Paper Presentation Award for members of research groupPhoto: privateThe project focuses on current challenges in the news industry. For years, publishers experienced a steady decline in print subscriptions. New digital...1 February 2022|DFG-FG 1452New Publication at Journal of Marketing Research: Brand Selfie Paper Among Top 3 Most Read ArticlesPhoto: JMR“The Power of Brand Selfies” appeared in the December 2021 Issue of the Journal of Marketing Research. The paper now ranks among the top 3 most read...25 January 2022|DFG-FG 1452„When Allyship Messages Empower the Disadvantaged”: Edith Shalev (Open University of Israel)Photo: privateOn January 21, 2022, the DFG research unit was happy to welcome Edith Shalev (Assistant Professor at the Open University of Israel) as a guest...11 January 2022|DFG-FG 1452“Winning the Attention Race”: DFG Research Unit Welcomes Ryan Dew (Wharton)End of 2021, the DFG research unit was happy to welcome Ryan Dew (Wharton) as a guest speaker. Ryan presented a timely research project titled Winning...22 November 2021|DFG-FG 1452Ann-Kristin Kupfer appointed full professor at the KITWe are happy to announce that Ann-Kristin Kupfer, a scholar of this DFG group, was appointed full professor at the KIT (Karlsruhe Institute of...26 July 2021|DFG-FG 1452DFG Research Unit Welcomes Alexander Mafael (SSE) for Social Media Guest TalkIn July, the DFG research unit hosted the third virtual workshop of 2021. The participants had the opportunity to listen to and discuss two insightful...26 May 2021|DFG-FG 1452New Release: Reliable Sentiment Analysis Tool for Social Media ResearchDrawing on insights and data sets from a large-scale meta-analysis (>200 papers from the field of computer science), Heitmann et al. (2020) release a...10 May 2021|DFG-FG 1452Time-Series Analysis for Applied ResearchPhoto: privateShortly after the second virtual DFG workshop of 2021, we were happy to welcome Prof. Anatoli Colicev from Bocconi University. Anatoli hosted a...10 May 2021|DFG-FG 1452"InnoVAE: Using Generative AI to Identify Breakthrough Innovation"Photo: privateIn April, the DFG research unit hosted the second virtual workshop of 2021 The participants had the opportunity to listen to and discuss three...18 January 2021|DFG-FG 1452Shunyuan Zhang (HBS) Joins DFG Research SeminarPhoto: privateBeginning of January, the DFG research unit hosted the first virtual workshop of 2021. The participants had the opportunity to listen to and discuss...12 October 2020|DFG-FG 1452Generating Insights from Unstructured DataPhoto: privateBeginning of October, the DFG research unit hosted the third virtual workshop of 2020. The unifying theme of the meeting was "Generating Insights from...5 October 2020|DFG-FG 1452Congratulations!Jan-Michael Becker, one of our junior research fellows, joined the Department of Marketing at the BI Norwegian Business School as an Associate...6 July 2020|DFG-FG 1452"How Corona is Changing Marketing"Photo: privateBeginning of July, the DFG research group convened virtually for the second workshop of 2020. The theme of the meeting was: "How Corona is Changing...26 August 2019|DFG-FG 1452DFG Research Group publishes first "Social Media & Society Report 2019"Münster and Hamburg The DFG research group has published a scientific report on the usage of social media in Germany and its implications for society...8 July 2019|DFG-FG 1452Research workshop in MünsterAt the beginning of July, the research group met for another workshop. The group came together for the first time in Münster at the Westfälische...4 June 2019|DFG-FG 1452IJRM Best Paper Award for members of research groupThe research group received another prestigious award. Nele Hansen, Ann-Kristin Knapp and Thorsten Hennig-Thurau won the "IJRM Best Paper Award" at...30 May 2019|DFG-FG 1452Pre-conference as part of EMAC 2019 in HamburgIn the run-up to this year's EMAC Conference, the DFG research group organised its own Pre-Conference. The event was entitled "Understanding customers...21 May 2019|DFG-FG 1452New publication in JAMSThe work of the research group has resulted in a further publication. The paper "When pushing back is good: the effectiveness of brand responses to...Show all news
