Current News12 October 2020|DFG-FG 1452Generating Insights from Unstructured DataPhoto: privateBeginning of October, the DFG research unit hosted the third virtual workshop of 2020. The unifying theme of the meeting was "Generating Insights from...5 October 2020|DFG-FG 1452Congratulations!Jan-Michael Becker, one of our junior research fellows, joined the Department of Marketing at the BI Norwegian Business School as an Associate...6 July 2020|DFG-FG 1452"How Corona is Changing Marketing"Photo: privateBeginning of July, the DFG research group convened virtually for the second workshop of 2020. The theme of the meeting was: "How Corona is Changing...28 January 2020|DFG-FG 1452Research Workshop in HamburgPhoto: privateBeginning of December, the DFG research group met in Hamburg for the last workshop of 2019. The research group was happy to welcome Professor Arun Rai...10 September 2019|DFG-FG 1452What will media use look like in the future?Dr. Alexa Burmester, Junior Researcher at DFG Research "How Social Media is Changing Marketing" and Prof. Dr. Uwe Hasenbrink, Director of the Leibniz...26 August 2019|DFG-FG 1452DFG Research Group publishes first "Social Media & Society Report 2019"Münster and Hamburg The DFG research group has published a scientific report on the usage of social media in Germany and its implications for society...8 July 2019|DFG-FG 1452Research workshop in MünsterAt the beginning of July, the research group met for another workshop. The group came together for the first time in Münster at the Westfälische...14 June 2019|DFG-FG 1452New publication on sales estimations in the book industryEfforts of the research group have culminated in a further scientific publication. The manuscript “Sales estimations in the book industry – comparing...4 June 2019|DFG-FG 1452IJRM Best Paper Award for members of research groupThe research group received another prestigious award. Nele Hansen, Ann-Kristin Knapp and Thorsten Hennig-Thurau won the "IJRM Best Paper Award" at...30 May 2019|DFG-FG 1452Pre-conference as part of EMAC 2019 in HamburgIn the run-up to this year's EMAC Conference, the DFG research group organised its own Pre-Conference. The event was entitled "Understanding customers...21 May 2019|DFG-FG 1452New publication in JAMSThe work of the research group has resulted in a further publication. The paper "When pushing back is good: the effectiveness of brand responses to...2 April 2019|EventFirst workshop in 2019 with Hannes DattaThe members of our research group met at the end of March for their first workshop of the year in Hamburg. Hannes Datta from Tilburg University was...28 February 2019|DFG-FG 1452Members of research group win prestiguious JAMS Best Paper AwardAnn-Kristin Kupfer and Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the...21 January 2019|PublicationNew paper on the returns of digital goodsThe new year begins with another publication success of the research group. Petra Schulz, Edlira Shehu, and Michel Clement wrote a paper on the...6 December 2018|ResearchOded Netzer new fellow of research groupThe DFG Research Group welcomes a new International Fellow: Oded Netzer from Columbia University in New York. Oded Netzer is one of the world's...9 November 2018|EventResearch Workshop in CologneAt the beginning of November, our research group came together for a workshop at the University of Cologne. As a focus of the two-day program, ongoing...1 November 2018|PublicationNew publication on automated text classification methodsThe research group achieved another publication success. Jochen Hartmann, Juliana Huppert, Christina Schamp, and Mark Heitmann published their paper...12 October 2018|EventFollow-Up: Mallen Conference 2018At the end of September, numerous members of our DFG research group attended the annual Mallen Conference. For the first time in Europe, the...8 October 2018|PublicationNew Publication in International Journal of Research in MarketingAnother high-ranking publication has emerged from the research group. The paper "Brand crises in the digital age" by Nele Hansen, Ann-Kristin Kupfer...22 August 2018|EventAnnouncement: Mallen Conference co-organized by research groupThe DFG research group will co-organize the upcoming Mallen Conference at the end of September. The Mallen Conference is an exclusive selective annual...Show all news