"How Corona is Changing Marketing"

6 July 2020, by Jochen Hartmann

Photo: private

Beginning of July, the DFG research group convened virtually for the second workshop of 2020. The theme of the meeting was: "How Corona is Changing Marketing". In the half-day workshop PhD candidates, postdocs, and lead researchers from the research group presented their research related to Corona.

The Corona crisis is affecting countless people's lives and causes much uncertainty. This raises many novel and relevant questions: How are fundamental human needs affected? How is social media usage related to the perception of the crisis? How are intentions to help others (e. g., to donate blood) affected? These and many other questions were addressed and actively discussed.

The next DFG workshop will take place in October (depending on the development on the Corona crisis either in person or again virtually).