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DFG Research Group: How social media is changing marketing

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Publications

Publications of the Research Unit

Please find a selection of our recent and forthcoming publications below.

Ansari, A., Stahl, F., Heitmann, M. & Bremer, L. (2018): Building a Social Network for Success, Journal of Marketing Research, 55(3), 321-338, Projects A1, A2.

Armelini, G., Barrot, C. & Becker, J. U. (2015): Referral Programs, Customer Value, and the Relevance of Dyadic Characteristics, International Journal of Research in Marketing, 32(4), 449-452, Project A1.

Bruno, P., Melnyk, V. & Völckner, F. (2017): Temperature and Emotions: Effects of Physical Temperature on Responses to Emotional Advertising, International Journal of Research in Marketing, 34(1), 302-320, Project C1.

Burmester, A. B., Becker, J. U., van Heerde, H. J., & Clement, M. (2015): The Impact of Pre- and Post-Launch Publicity and Advertising on New Product Sales, International Journal of Research in Marketing, 32(4), 408-417,  Projects B2, C2.

Burmester, A. B., Eggers, F., Clement, M. & Prostka, T. (2016): Accepting or Fighting Unlicensed Usage: Can Firms Reduce Unlicensed Usage by Optimizing their Timing and Pricing Strategies? International Journal of Research in Marketing, 33(2), 343-356, Project C2.

Caliendo, M., Clement, M. & Shehu, E. (2015): The Effect of Individual Professional Critics on Books' Sales: Capturing Selection Biases from Observable and Unobservable Factors, Marketing Letters, 26(4), 423-436, Project C2.

Clement, M., Otten, C., Seifert, R., Kleinen, O., Houston, M. B., Karniouchina, E. V. & Heller, C. (2020): IDEA FORUM: The Impact of Subscription-Based Video on Demand on Traditional Distributors’ Value Chains and Business Models, Journal of Media Economics, 31(1-2), 60-67, Project B2.

Egger, M., Volkmann, G. & Schoder, D. (2017): Erhebung und Diagnostik von Markenassoziationsnetzwerken auf Grundlage nutzergenerierter Inhalte, Wirtschaftsinformatik 2017 Proceedings, 1186-1200, Project A1.

Eppmann, R., Bekk, M. & Klein, K. (2018): Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX], Journal of Interactive Marketing, 43(August), 98-115, Project C1.

Eppmann, R., Klein, K. & Bekk, M. (2018): WTG (Way to Go)! How to Take Gamification Research in Marketing to the Next Level, Marketing ZFP – Journal of Research and Management, 40(4), 44-52, Project C1.

Gensler, S., Völckner, F., Egger, M., Fischbach, K. & Schoder, D. (2016): Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews, International Journal of Electronic Commerce, 20(1), 112-141, Projects A1, C1.

Hansen, N., Kupfer, A.-K., & Hennig-Thurau, T. (2018): Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands, International Journal of Research in Marketing, 35(4), 557-574, Project B1.

Hartmann, J., Huppertz, J., Schamp, C., & Heitmann, M. (2018): Comparing automated text classification methods, International Journal of Research in Marketing, 36(1), 20-38, Project A2.

Hirschmeier, S., Melsbach, J. W., Schoder, D. & Stahlmann, S. (2020): Improving Recall and Precision in Unsupervised Multi-Label Document Classification Tasks by Combining Word Embeddings with TF-IDF, Proceedings of the 28th European Conference on Information Systems (ECIS), Project A1.

Hirschmeier, S., Melsbach, J., Schoder, D. & Stahlmann, S. (2019): Unsupervised Multi-Label Document Classification for Large Taxonomies Using Word Embeddings, 2019 International Conference on Computational Science and Computational Intelligence (CSCI) (pp. 1287-1293). IEEE, Project A1.

Hofmann, J., Clement, M., Völckner, F. & Hennig-Thurau, T. (2017): Empirical Generalizations on the Impact of Stars on the Economic Success of Movies, International Journal of Research in Marketing, 34(2), 442-461, Projects B2, C1.

Hofmann-Stölting, C., Clement, M., Wu, S., Albers, S. (2017): Sales Forecasting of New Entertainment Media Products – Comparing Diffusion Based and Simple Success Factor Based Sales Forecasting Models to Management Predictions, Journal of Media Economics, 30(3), 143-171, Project C2.

Houston, M. B., Kupfer, A.-K., Hennig-Thurau, T. & Spann, M. (2018): Pre-Release Consumer Buzz, Journal of the Academy of Marketing Science, 46(2), 338-360, Project B1.

Johnen, M., Jungblut, M. & Ziegele, M. (2018): The Digital Outcry. What Incites Participation Behavior in an Online Firestorm? New Media and Society, 20(9), 3140-3160, Project B1.

Johnen, M., & Schnittka, O. (2019): When pushing back is good: the effectiveness of brand responses to social media complaints, Journal of the Academy of Marketing Science, 47, 858–878, Project B1.

Kaczinski, A., Hennig-Thurau, T., & Sattler, H. (2019). Social Media & Society Report 2019. Wie Deutschland soziale Medien nutzt und was das für unsere Gesellschaft bedeutet. Münster/Hamburg.

Klein, K. & Melnyk, V. (2016): Speaking to the Mind or the Heart: Effects of Matching Hedonic Versus Utilitarian Arguments and Products, Marketing Letters, 27(1), 131-142, Project C1.

Klein, K., Völckner, F., Bruno, H. A., Sattler, H., & Bruno, P. (2019): Brand Positioning Based on Brand Image-Country Image Fit, Marketing Science, Volume 38 (3), 365-541, Project C1.

Köhler, C., Mantrala, M. K., Albers, S. & Kanuri, V. K. (2017): A Meta-Analysis of Marketing Communication Carryover Effects, Journal of Marketing Research, 54(6), 990-1008, Project C2.

Kupfer, A.-K., Pähler vor der Holte, N., Kübler, R. V. & Hennig-Thurau, T. (2018): The Role of the Partner Brand’s Social Media Power in Brand Alliances, Journal of Marketing, 82(3), 25-44, Project B1.

Küpper, D., Klein, K. & Völckner, F.  (2019): Gamifying employer branding: An integrating framework and research propositions for a new HRM approach in the digitized economy, Human Resource Management Review, available online 23 April 2019, Project C1.

Maecker, O., Barrot, C. & Becker, J. U. (2016): The Effect of Social Media Interactions on Customer Relationship Management, Business Research, 9(1), 133-155, Project A1.

Marchand, A., Hennig-Thurau, T. & Wiertz, C. (2017): Not All Digital Word of Mouth is Created Equal: Understanding the Respective Impact of Consumer Reviews and Microblogs on New Product Success, International Journal of Research in Marketing, 34(2), 336-354, Project B1.

Mathys, J., Burmester, A. B. & Clement, M. (2016): What Drives the Market Popularity of Celebrities? A Longitudinal Analysis of Consumer Interest in Film Stars, International Journal of Research in Marketing, 33(2), 428-448, Projects B2, C2.

Meyners, J., Barrot, C., Becker, J. U. & Bodapati, A. V. (2017): Reward-Scrounging in Customer Referral Programs, International Journal of Research in Marketing, 34(2), 382-398, Projects A1, A2.

Meyners, J., Barrot, C., Becker, J. U. & Goldenberg, J. (2017): The Role of Mere Closeness: How Geographic Proximity Affects Social Influence, Journal of Marketing, 81(5), 49-66, Projects A1, A2.

Otten, C., Clement, M. & Stehr, D. (2019): Sales estimations in the book industry – comparing management predictions with market response models in the children’s book market. Journal of Media Business Studies, Volume 16 (4), 249-274, Project B2. 

Relling, M., Schnittka, O., Ringle, C, Sattler, H. & Johnen, M. (2016): Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale, Journal of Interactive Marketing, 36(November), 107-120, Project B1.

Relling, M., Schnittka, O., Sattler, H. & Johnen, M. (2016): Each Can Help or Hurt: Negative and Positive Word of Mouth in Social Network Brand Communities, International Journal of Research in Marketing, 33(1), 42-58, Project B1.

Schalowski, Jan and Christian Barrot (2019): The Long-term Diffusion of Digital Platforms — An Agent-based Model, in: Krcmar, Helmut, Jane Fedorowicz, Wai Fong Boh, Jan M. Leimeister and Sunil Wattal (ed.): Proceedings of the 40th International Conference on Information Systems (ICIS): Munich, 2019, Project A1.

Schnittka, O., Johnen, M., Völckner, F., Sattler, H., Victoria Villeda, I. & Urban, K. (2017): The Impact of Different Fit Dimensions on Spillover Effects in Brand Alliances, Journal of Business Economics, 87(7), 899-925, Project C1.

Schreiner, T., Fandrich, T., Heitmann, M. & Talke, K. (2017): A Novel Approach for Predicting and Understanding Consumers’ Sense of Design Similarity, Journal of Product Innovation Management, 34(6), 790-820, Project A2.

Schulz, P., E. Shehu & M. Clement (2019): When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles, International Journal of Research in Marketing, Volume 36 (3),  454-470,  Project B2.

Schwenzow, J., Hartmann, J., Schikowsky, A. & Heitmann, M. (2021): Understanding Videos at Scale: How to Extract Insights for Business Research, Journal of Business Research, Volume 123, 367-379, Project A2.

Shehu, E., Nabout, N. A. & Clement, M.  (2020): The Risk of Programmatic Advertising: Effects of Website Quality on Advertising Effectiveness, International Journal of Research in Marketing, forthcoming, Project B2.

Shehu, E., Bijmolt, T. & Clement, M. (2016): Effects of Likeability Dynamics on Consumers' Intention to Share Online Video Advertisements, Journal of Interactive Marketing, 35(August), 27-43, Project B2.

Stahlmann, S., Hirschmeier, S. & Schoder, D. (2022): Processing Patient Information Leaflets with Embeddings, Hawaii International Conference on System Sciences (HICSS), forthcoming, Project A1.

Wlömert, N., Pellenwessel, D., Fox, J.-P., Clement, M. (2018): Multidimensional Assessment of Social Desirability Bias: An Application of Multiscale Item Randomized Response Theory to Measure Academic Misconduct, Journal of Survey Statistics and Methodology, Volume 7 (3), 365–397,  Project B2.